Sources: MSG Laid Off 60-70 Employees MSG Fires Sales Execs In Ticket Scalping Scandal Future Of Madison Square Garden Examined Chase Customers To Get Perks At Rangers Games UFC Schedules '16 Event At MSG Despite Ban MSG BOD Approves Spinoff Into Two Businesses CAA's O'Connor Named MSG CEO WNBA Could Reject Isiah Ownership Stake Dolan Hires Isiah Thomas To Oversee Liberty A Rare Q&A With MSG's James Dolan
SBD/9/Sponsorships Advertising Marketing
TWA LINKS WITH WTA: WITH DEALS LIKE THIS, WHO NEEDS A CEO?
Published January 9, 1998
Trans World Airlines (TWA) will become a Corel WTA Tour corporate partner in '98. TWA will become the official airline of the WTA Tour and, in exchange for barter airline miles on TWA, will receive exclusivity in the airline category and advertising and/or logo exposure in various Tour vehicles, including the Tour's website, annual Player Guide, its weekly Notes & Netcords as well as a portion of the Tour's commercial time on MSG Network. TWA will also have the opportunity to sponsor a monthly/annual player award. TWA will also develop a travel program designed to take advantage of the travel of Tour personnel (WTA).