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TWA LINKS WITH WTA: WITH DEALS LIKE THIS, WHO NEEDS A CEO?
Published January 9, 1998
Trans World Airlines (TWA) will become a Corel WTA Tour corporate partner in '98. TWA will become the official airline of the WTA Tour and, in exchange for barter airline miles on TWA, will receive exclusivity in the airline category and advertising and/or logo exposure in various Tour vehicles, including the Tour's website, annual Player Guide, its weekly Notes & Netcords as well as a portion of the Tour's commercial time on MSG Network. TWA will also have the opportunity to sponsor a monthly/annual player award. TWA will also develop a travel program designed to take advantage of the travel of Tour personnel (WTA).