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TWA LINKS WITH WTA: WITH DEALS LIKE THIS, WHO NEEDS A CEO?
Published January 9, 1998
Trans World Airlines (TWA) will become a Corel WTA Tour
corporate partner in '98. TWA will become the official
airline of the WTA Tour and, in exchange for barter airline
miles on TWA, will receive exclusivity in the airline
category and advertising and/or logo exposure in various
Tour vehicles, including the Tour's website, annual Player
Guide, its weekly Notes & Netcords as well as a portion of
the Tour's commercial time on MSG Network. TWA will also
have the opportunity to sponsor a monthly/annual player
award. TWA will also develop a travel program designed to
take advantage of the travel of Tour personnel (WTA).




