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THE GAME WITH KALEIDOSCOPE EYES: BUICK TO SPONSOR SHRINE
Published January 9, 1998
NY-based Kaleidoscope Sports & Entertainment (KS&E) will serve as the liaison between ESPN and Buick Motor Division, the sponsor of tomorrow's 73rd Annual East-West Shrine Game, from Palo Alto, CA. KS&E will produce a vignette featuring a visit by the game's players and coaches to the Shriners Hospital for Children in Sacramento (KS&E). RUSTED HEAD? Zest Body Wash has challenged Rams RB Craig "Iron Head" Heyward to take the world's longest shower at tomorrow's East-West Shrine Game. Heyward will lather up in a giant portable shower that moves throughout the stadium. For each minute Heyward showers, Zest Body Wash will make a donation to Boys & Girls Clubs of America and The Shriners Hospitals for Children (Zest Body Wash).