THE GAME WITH KALEIDOSCOPE EYES: BUICK TO SPONSOR SHRINE

          NY-based Kaleidoscope Sports & Entertainment (KS&E)
     will serve as the liaison between ESPN and Buick Motor
     Division, the sponsor of tomorrow's 73rd Annual East-West
     Shrine Game, from Palo Alto, CA.  KS&E will produce a
     vignette featuring a visit by the game's players and coaches
     to the Shriners Hospital for Children in Sacramento (KS&E).
          RUSTED HEAD? Zest Body Wash has challenged Rams RB
     Craig "Iron Head" Heyward to take the world's longest shower
     at tomorrow's East-West Shrine Game.  Heyward will lather up
     in a giant portable shower that moves throughout the
     stadium.  For each minute Heyward showers, Zest Body Wash
     will make a donation to Boys & Girls Clubs of America and
     The Shriners Hospitals for Children (Zest Body Wash).