SEC Net Airs First Games Without Issues Fisher Angry Over ESPN's Sam Report ESPN Sorry For Report On Sam's Showering Habits ABC Gets 3.5 Overnight For LLWS Title Game Davis Gives ESPN Its Best LLWS Overnight Ever MAC, ESPN Reach 13-Year TV Deal ESPN Sees Increased LLWS Ratings SEC Network Officially Comes On The Air SEC Network To Launch Tonight Heat's National TV Appearances Down In '14-15
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
THE GAME WITH KALEIDOSCOPE EYES: BUICK TO SPONSOR SHRINE
Published January 9, 1998
NY-based Kaleidoscope Sports & Entertainment (KS&E) will serve as the liaison between ESPN and Buick Motor Division, the sponsor of tomorrow's 73rd Annual East-West Shrine Game, from Palo Alto, CA. KS&E will produce a vignette featuring a visit by the game's players and coaches to the Shriners Hospital for Children in Sacramento (KS&E). RUSTED HEAD? Zest Body Wash has challenged Rams RB Craig "Iron Head" Heyward to take the world's longest shower at tomorrow's East-West Shrine Game. Heyward will lather up in a giant portable shower that moves throughout the stadium. For each minute Heyward showers, Zest Body Wash will make a donation to Boys & Girls Clubs of America and The Shriners Hospitals for Children (Zest Body Wash).