Knight Officially Retires As Nike Board Chair BMX Rider Enlists Sponsors For Video Series Serena Draws Praise For Wimbledon Outfit Nike's North American Profits Take Dip Nike's Battle For CEO An Internal Affair Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon Nike Will Maintain Sharapova Partnership Ben Simmons Signs With Nike, Considered Adidas Battle Between Nike, Under Armour Heats Up
SBD/9/Sponsorships Advertising Marketing
Published January 9, 1998
Nike has designed a new logo for the start of the '98 Nike Tour, consisting of a flagstick with the words Nike Tour incorporated in an oval. The new logo eliminates the Nike "swoosh" (Nike)....NJ-based Prince Sports Group announced the integration of its golf product line into its internal direct sales force. Prince's golf sales responsibilities were handled by reps of TN-based Datrek Professional Bags (Prince Sports Group).