LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review Nike Expects Revenue Of $36B By '17
SBD/9/Sponsorships Advertising Marketing
Published January 9, 1998
Nike has designed a new logo for the start of the '98 Nike Tour, consisting of a flagstick with the words Nike Tour incorporated in an oval. The new logo eliminates the Nike "swoosh" (Nike)....NJ-based Prince Sports Group announced the integration of its golf product line into its internal direct sales force. Prince's golf sales responsibilities were handled by reps of TN-based Datrek Professional Bags (Prince Sports Group).