Bright Nike Apparel Turns Heads At Aussie Open Nike Breaks Out Bright Colors At Aussie Open Univ. Of Florida Extends Nike Deal Through '24 Nike's Coin Toss Ad Goes Viral On Twitter Nike Unveils Uniforms For CFP Championship Knight Exerts Influence On Oregon Athletics Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes"
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SBD/9/Sponsorships Advertising Marketing
Published January 9, 1998
Nike has designed a new logo for the start of the '98 Nike Tour, consisting of a flagstick with the words Nike Tour incorporated in an oval. The new logo eliminates the Nike "swoosh" (Nike)....NJ-based Prince Sports Group announced the integration of its golf product line into its internal direct sales force. Prince's golf sales responsibilities were handled by reps of TN-based Datrek Professional Bags (Prince Sports Group).