SBD/9/Sponsorships Advertising Marketing


          Nike has designed a new logo for the start of the '98
     Nike Tour, consisting of a flagstick with the words Nike
     Tour incorporated in an oval.  The new logo eliminates the
     Nike "swoosh" (Nike)....NJ-based Prince Sports Group
     announced the integration of its golf product line into its
     internal direct sales force.  Prince's golf sales
     responsibilities were handled by reps of TN-based Datrek
     Professional Bags (Prince Sports Group).

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