Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Bouchard's Nike Contract Nearing Expiration Arizona State Expected To Switch To Adidas Nike Unveils Kyrie Irving Signature Shoe USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Iverson Protests Nike Tribute Shoe Nike Terminates Adrian Peterson's Contract LeBron James' New Nike Spot Was Shot In Secrecy
SBD/9/Sponsorships Advertising Marketing
Published January 9, 1998
Nike has designed a new logo for the start of the '98 Nike Tour, consisting of a flagstick with the words Nike Tour incorporated in an oval. The new logo eliminates the Nike "swoosh" (Nike)....NJ-based Prince Sports Group announced the integration of its golf product line into its internal direct sales force. Prince's golf sales responsibilities were handled by reps of TN-based Datrek Professional Bags (Prince Sports Group).