Brands Activating Around U.S. Open Across N.Y. Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike Nike, Adidas Continue Shoe Push In Asia Nike To Open All-Jordan Store In Chicago Michigan FB To Don Jumpman Logo Jordan's Publicist Details Sponsorship Business Vera Bradley Unveils New Collegiate Line Symmonds Missing Worlds Over Nike Dispute Griffin Touts New Sneaker In "Space Jam" Spot
SBD/9/Sponsorships Advertising Marketing
Published January 9, 1998
Nike has designed a new logo for the start of the '98 Nike Tour, consisting of a flagstick with the words Nike Tour incorporated in an oval. The new logo eliminates the Nike "swoosh" (Nike)....NJ-based Prince Sports Group announced the integration of its golf product line into its internal direct sales force. Prince's golf sales responsibilities were handled by reps of TN-based Datrek Professional Bags (Prince Sports Group).