LeBron James Leads NBA In Shoe Sales Man City, Nike Reach $109M Kit Deal Wiggins Talked To KU About Shoe Affiliation Agassi Back With Nike After Eight Years Adidas' Boston Tribute T-Shirt Selling Fast Nike Unveils Kobe Injury Campaign UConn Addresses Reasons Behind New Logo Nike Signs Second Deal With U.S. Figure Skater Nike Struggles To Retain Ad Edge UConn Introduces New Logo
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MARKETPLACE ROUND-UP
Published January 9, 1998
Nike has designed a new logo for the start of the '98
Nike Tour, consisting of a flagstick with the words Nike
Tour incorporated in an oval. The new logo eliminates the
Nike "swoosh" (Nike)....NJ-based Prince Sports Group
announced the integration of its golf product line into its
internal direct sales force. Prince's golf sales
responsibilities were handled by reps of TN-based Datrek
Professional Bags (Prince Sports Group).




