SBD/9/Sponsorships Advertising Marketing

GOT GOPHERS? UNIV. OF MINNESOTA INKS DEAL WITH LAND O'LAKES

          The Univ. of MN men's Athletic Dept. announced a three-
     year sponsorship deal with MN-based Land O'Lakes, valued at
     $242,500.  The deal includes a marketing program designed to
     promote milk and milk products (Land O'Lakes).  Univ. of MN
     AD Mark Dienhart said the school was "concerned" about the
     message it sends through its corporate partnerships.  In
     June, the men's athletic department did not renew a three-
     year sponsorship deal with Treasure Island Casino, and last
     month decided "it wanted to shorten to one year an as-yet-
     unsigned three-year, $225,000 sponsorship pact" with
     Minnesota Brewing Co. (Minneapolis STAR TRIBUNE, 1/9).

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