SBD/9/Sponsorships Advertising Marketing
GOT GOPHERS? UNIV. OF MINNESOTA INKS DEAL WITH LAND O'LAKES
Published January 9, 1998
The Univ. of MN men's Athletic Dept. announced a three- year sponsorship deal with MN-based Land O'Lakes, valued at $242,500. The deal includes a marketing program designed to promote milk and milk products (Land O'Lakes). Univ. of MN AD Mark Dienhart said the school was "concerned" about the message it sends through its corporate partnerships. In June, the men's athletic department did not renew a three- year sponsorship deal with Treasure Island Casino, and last month decided "it wanted to shorten to one year an as-yet- unsigned three-year, $225,000 sponsorship pact" with Minnesota Brewing Co. (Minneapolis STAR TRIBUNE, 1/9).