SBD/9/Sponsorships Advertising Marketing

Print All
  • ABSOLUT LAWSUIT? VAIL CEO VENTS OVER VODKA PRINT AD

              A new "Absolut Vail" ad "was meant to poke fun at the
         Colorado town know for skiing, but Vail Resorts Inc. isn't
         laughing," according to Penny Parker of the DENVER POST. 
         The ad shows an Absolut vodka bottle wrapped in a plaster
         cast.  Vail CEO Adam Aron called the ad "outrageous," and
         said his company "will sue TBWA Chiat/Day," the agency that
         created the ad.  Aron claims the ad "constitutes trademark
         infringement because Vail owns the trademark on the name
         Vail 'with connection to skiing.'"  Parker adds that TBWA
         said it pulled 80% of the ads set for February editions of
         national magazines, "not because of Vail's objections but in
         light of the recent skiing-related deaths of Michael Kennedy
         and Sonny Bono" (DENVER POST, 1/9).  In L.A., Denise Gellen
         reports TBWA Chiat/Day "was unable to yank" the ad from the
         February issues of Aspen, Esquire, Premier and Ski magazines
         (L.A. TIMES, 1/9).  For more skiing, see (#26).
    
    

    Print
  • GOT GOPHERS? UNIV. OF MINNESOTA INKS DEAL WITH LAND O'LAKES

              The Univ. of MN men's Athletic Dept. announced a three-
         year sponsorship deal with MN-based Land O'Lakes, valued at
         $242,500.  The deal includes a marketing program designed to
         promote milk and milk products (Land O'Lakes).  Univ. of MN
         AD Mark Dienhart said the school was "concerned" about the
         message it sends through its corporate partnerships.  In
         June, the men's athletic department did not renew a three-
         year sponsorship deal with Treasure Island Casino, and last
         month decided "it wanted to shorten to one year an as-yet-
         unsigned three-year, $225,000 sponsorship pact" with
         Minnesota Brewing Co. (Minneapolis STAR TRIBUNE, 1/9).
    
    

    Print
  • MARKETPLACE ROUND-UP

              Nike has designed a new logo for the start of the '98
         Nike Tour, consisting of a flagstick with the words Nike
         Tour incorporated in an oval.  The new logo eliminates the
         Nike "swoosh" (Nike)....NJ-based Prince Sports Group
         announced the integration of its golf product line into its
         internal direct sales force.  Prince's golf sales
         responsibilities were handled by reps of TN-based Datrek
         Professional Bags (Prince Sports Group).
    
    

    Print | Tags: Nike
  • PENS INK EXTENSIVE DEAL WITH XEROX AS OFFICIAL SPONSOR

              The Penguins and Xerox of Pittsburgh have inked a five-
         and-a-half year deal making Xerox the official document
         solutions company of the team.  The deal begins immediately.
         As partners, Xerox and the Penguins have created two
         Business Centers, located in the luxury lounges at the Civic
         Arena, that will allow business execs attending games to
         utilize on-site computers to fax, copy, print and finish
         documents, send e-mail and gain Internet access (Penguins). 
    
    

    Print | Tags: Pittsburgh Penguins, Xerox
  • THE EARLY SKINNY ON WHO'S STAR COULD SHINE FOR SUPER BOWL

              In a year when sports fans will have World Cup soccer
         and the Winter Olympics to "sate their appetites," the Super
         Bowl "remains the $uper Bowl," according to Greg Johnson of
         the L.A. TIMES.  All the advertisers are "anxiously waiting"
         to see if the AFC "can keep viewers in the game beyond
         halftime," while sports marketing "gurus" are handicapping
         which players and coaches are most likely to turn "gridiron
         glory into potentially lucrative marketing contracts." 
         Packers QB Brett Favre is the player "with the most to gain"
         from a repeat Super Bowl win, but Johnson calls the Broncos'
         John Elway a "potential dark horse."  As for coaches, the
         Packers' Mike Holmgren and the Steelers' Bill Cowher "might
         be able to cash in if their teams win."  FCB's Bob Dorfman
         said if Holmgren wins "again, sponsors are going to start
         loving him."  Dorfman added that Cowher has a "working-class
         appeal," with a "distinctive look" (L.A. TIMES, 1/8).
              PLAYERS VS. ABSTAINERS: CNBC's Mike Hegedus said that
         "in the last seven years, nearly 250 new ads have premiered
         on Super Bowl Sunday."  Jeff Mordos, Managing Dir of
         BBDO/NY, whose firm handles the Pepsi account along with
         five other companies who will run Super Bowl ads: "You can't
         win if you don't play and that's the biggest game to play
         in" ("The Edge," CNBC, 1/7).  Super Bowl '97 advertisers who
         decided not to run ads in this year's game include three
         carmakers -- Nissan, Porsche and Honda -- as well as Fila,
         Johnson & Johnson, MCI, Breathe Right and Janus Funds,
         according to USA TODAY's Melanie Wells.  John Elder, Porsche
         Account Dir at Goodby, Silverstein & Partners: "We just
         couldn't justify the cost" (USA TODAY, 1/9).  The Super Bowl
         has been able to "lure back" Coca-Cola, which hasn't run an
         ad during the game since '91.  It will go up against
         "archrival Pepsi" with a pair of spots (L.A. TIMES, 1/8). 
         
    

    Print | Tags: BBDO, Coca-Cola, Denver Broncos, Fila USA, Green Bay Packers, Nissan, PepsiCo, Pittsburgh Steelers
  • THE GAME WITH KALEIDOSCOPE EYES: BUICK TO SPONSOR SHRINE

              NY-based Kaleidoscope Sports & Entertainment (KS&E)
         will serve as the liaison between ESPN and Buick Motor
         Division, the sponsor of tomorrow's 73rd Annual East-West
         Shrine Game, from Palo Alto, CA.  KS&E will produce a
         vignette featuring a visit by the game's players and coaches
         to the Shriners Hospital for Children in Sacramento (KS&E).
              RUSTED HEAD? Zest Body Wash has challenged Rams RB
         Craig "Iron Head" Heyward to take the world's longest shower
         at tomorrow's East-West Shrine Game.  Heyward will lather up
         in a giant portable shower that moves throughout the
         stadium.  For each minute Heyward showers, Zest Body Wash
         will make a donation to Boys & Girls Clubs of America and
         The Shriners Hospitals for Children (Zest Body Wash).
    
    

    Print | Tags: ESPN, General Motors, Interpublic Group of Cos., St. Louis Rams, Walt Disney
  • TWA LINKS WITH WTA: WITH DEALS LIKE THIS, WHO NEEDS A CEO?

              Trans World Airlines (TWA) will become a Corel WTA Tour
         corporate partner in '98.  TWA will become the official
         airline of the WTA Tour and, in exchange for barter airline
         miles on TWA, will receive exclusivity in the airline
         category and advertising and/or logo exposure in various
         Tour vehicles, including the Tour's website, annual Player
         Guide, its weekly Notes & Netcords as well as a portion of
         the Tour's commercial time on MSG Network.  TWA will also
         have the opportunity to sponsor a monthly/annual player
         award.  TWA will also develop a travel program designed to
         take advantage of the travel of Tour personnel (WTA).
    
    

    Print | Tags: Madison Square Garden
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug