SBD/9/Finance

SPORTSLINE A NASDAQ MOVER AS IT KEEPS ITS EYE ON THE BALL

          Shares in SportsLine USA "jumped" 26% on Thursday,
     closing at $17.125, following a "favorable recommendation
     from a Wall Street analyst," according to Thomas Granahan of
     the DOW JONES NEWS SERVICE.  BancAmerica Robertson Stephens
     & Co. analyst Keith Benjamin said that he "expects
     SportsLine to be the best performing stock in the Internet
     group in the first quarter of this year" and that CBS'
     promotion of SportsLine during its Winter Olympics coverage
     "will significantly boost the company's audience size."  CBS
     will give SportsLine $11M worth of on-air promotion in '98. 
     Benjamin: "We believe this value may actually be received
     just during the first quarter, combining the Winter Olympics
     and NCAA basketball."  Benjamin rated the stock a "buy" with
     a target price of $35 (DOW JONES, 1/9).  On "NBR," Paul
     Kangas noted SportsLine USA as a "Big Mover" (PBS, 1/8).

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