Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Shares in SportsLine USA "jumped" 26% on Thursday, closing at $17.125, following a "favorable recommendation from a Wall Street analyst," according to Thomas Granahan of the DOW JONES NEWS SERVICE. BancAmerica Robertson Stephens & Co. analyst Keith Benjamin said that he "expects SportsLine to be the best performing stock in the Internet group in the first quarter of this year" and that CBS' promotion of SportsLine during its Winter Olympics coverage "will significantly boost the company's audience size." CBS will give SportsLine $11M worth of on-air promotion in '98. Benjamin: "We believe this value may actually be received just during the first quarter, combining the Winter Olympics and NCAA basketball." Benjamin rated the stock a "buy" with a target price of $35 (DOW JONES, 1/9). On "NBR," Paul Kangas noted SportsLine USA as a "Big Mover" (PBS, 1/8).