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WILLIAMS TO GIVE SUPER BOWL FANS AN INTERACTIVE CHOICE
Published January 9, 1998
Tulsa, OK-based Williams will unveil ChoiceSeat, an interactive, in-stadium sports entertainment network, at Super Bowl XXXII in San Diego. About 600 ChoiceSeat units will be installed at Qualcomm Stadium in individual seats, club lounges, media areas and suites. Fans can view live action from individual cameras in the stadium and on the field, watch replays from multiple angles and pull up statistics and other info. They can also select other video on-demand, play games and order merchandise (Williams). AD AGE reports that Williams is "currently in discussions with potential sponsors and advertisers as well as other team and stadium owners" on the ChoiceSeat plan (AD AGE, 1/9).