Steelers Exploring '23 Super Bowl Bid WNBA Challenged To Draw Wider Audience Isiah Thomas' Liberty Ownership Bid Suspended WNBA Committee Still Reviewing Isiah Lew Wolff Talks Quakes Successes, A's Struggles WNBA Looks To Move Past Bad Offseason WNBA Forms Committee To Examine Isiah WNBA's Richie Firm On Griner, Johnson Suspension Mystics, Lynx Play "Analytics Scrimmage" Isiah Thomas Expected Backlash Over Hiring
SBD/8/Sponsorships Advertising Marketing
Published January 8, 1998
SUPER BOWL NOTES: M&M/Mars will break a BBDO Worldwide, NY, ad campaign for its new M&M's Millennium promo during the Super Bowl (AD AGE, 1/8)....Steelers players are upset over T-shirts being distributed featuring Broncos RB Terrell Davis that reads, "Salute This! ... Broncos, Super Bowl XXXII." The shirt is stapled to the bulletin boards and walls in the Steelers' locker room (N.Y. POST, 1/8). NOTES: CNS' Breathe Right nasal stripes are profiled in the HARTFORD COURANT. Breathe Right accounted for "nearly" $70M in wholesale sales in '97, while retail sales "approached" $100M. Around 10% of the Breathe Strips stripes "are used in the athletic arena" (HARTFORD COURANT, 1/8)....The WNBA's Cynthia Cooper will make an appearance on behalf of Buick Motor Division during the '98 North American Int'l Auto Show in Detroit (GM)....Woolworth Corp. assigned its Champs Sports account to Publicis/Bloom, NY (AD AGE, 1/8)....Saint Francis Health System will be the title sponsor for the '98 Nat'l Assn. of Intercollegiate Athletics Div. I Men's Basketball Nat'l Championship Tournament, March 17-23 in Tulsa, OK (NAIA)....The New York Marriott Marquis was named official hotel sponsor of "An All Star Evening For Hunter's Hope," a January 15 fundraiser at NY's Official All Star Cafe which will benefit the Hunter's Hope Foundation, launched earlier this year by Jim and Jill Kelly, for their son, Hunter, diagnosed with Krabbe Disease (Marriott).