Steelers Debut Heinz Field Upgrades Turf At HOF Game Draws Steelers' Ire Alameda County Wants Out Of Coliseum Deal NBA Signs Marriott For International Games A's Reportedly Holding "Positive" Ballpark Talks WNBA's Laurel Richie Eye Expansion Teams Steelers Likely To Submit Super Bowl Bid WNBA Approves Shock's Move To Arlington WNBA Shock Announce Move To Dallas Shock Draw Big Crowd Amid Relocation Talk
SBD/8/Sponsorships Advertising Marketing
Published January 8, 1998
SUPER BOWL NOTES: M&M/Mars will break a BBDO Worldwide, NY, ad campaign for its new M&M's Millennium promo during the Super Bowl (AD AGE, 1/8)....Steelers players are upset over T-shirts being distributed featuring Broncos RB Terrell Davis that reads, "Salute This! ... Broncos, Super Bowl XXXII." The shirt is stapled to the bulletin boards and walls in the Steelers' locker room (N.Y. POST, 1/8). NOTES: CNS' Breathe Right nasal stripes are profiled in the HARTFORD COURANT. Breathe Right accounted for "nearly" $70M in wholesale sales in '97, while retail sales "approached" $100M. Around 10% of the Breathe Strips stripes "are used in the athletic arena" (HARTFORD COURANT, 1/8)....The WNBA's Cynthia Cooper will make an appearance on behalf of Buick Motor Division during the '98 North American Int'l Auto Show in Detroit (GM)....Woolworth Corp. assigned its Champs Sports account to Publicis/Bloom, NY (AD AGE, 1/8)....Saint Francis Health System will be the title sponsor for the '98 Nat'l Assn. of Intercollegiate Athletics Div. I Men's Basketball Nat'l Championship Tournament, March 17-23 in Tulsa, OK (NAIA)....The New York Marriott Marquis was named official hotel sponsor of "An All Star Evening For Hunter's Hope," a January 15 fundraiser at NY's Official All Star Cafe which will benefit the Hunter's Hope Foundation, launched earlier this year by Jim and Jill Kelly, for their son, Hunter, diagnosed with Krabbe Disease (Marriott).