SBD/8/Sponsorships Advertising Marketing


          SUPER BOWL NOTES: M&M/Mars will break a BBDO Worldwide,
     NY, ad campaign for its new M&M's Millennium promo during
     the Super Bowl (AD AGE, 1/8)....Steelers players are upset
     over T-shirts being distributed featuring Broncos RB Terrell
     Davis that reads, "Salute This! ... Broncos, Super Bowl
     XXXII."  The shirt is stapled to the bulletin boards and
     walls in the Steelers' locker room (N.Y. POST, 1/8).
          NOTES: CNS' Breathe Right nasal stripes are profiled in
     the HARTFORD COURANT.  Breathe Right accounted for "nearly"
     $70M in wholesale sales in '97, while retail sales
     "approached" $100M.  Around 10% of the Breathe Strips
     stripes "are used in the athletic arena" (HARTFORD COURANT,
     1/8)....The WNBA's Cynthia Cooper will make an appearance on
     behalf of Buick Motor Division during the '98 North American
     Int'l Auto Show in Detroit (GM)....Woolworth Corp. assigned
     its Champs Sports account to Publicis/Bloom, NY (AD AGE,
     1/8)....Saint Francis Health System will be the title
     sponsor for the '98 Nat'l Assn. of Intercollegiate Athletics
     Div. I Men's Basketball Nat'l Championship Tournament, March
     17-23 in Tulsa, OK (NAIA)....The New York Marriott Marquis
     was named official hotel sponsor of "An All Star Evening For
     Hunter's Hope," a January 15 fundraiser at NY's Official All
     Star Cafe which will benefit the Hunter's Hope Foundation,
     launched earlier this year by Jim and Jill Kelly, for their
     son, Hunter, diagnosed with Krabbe Disease (Marriott).

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