SBD/8/Sponsorships Advertising Marketing


          PGA Tour golfer Steve Jones has signed a three-year
     endorsement contract with Columbia Sportswear.  Beginning
     this month, Jones will exclusively wear Columbia sportswear
     and rainwear on the PGA Tour and in other pro golf
     tournaments through the year 2000 (Columbia).
          DEAL: MA-based Trend-Lines Inc., which operates Golf
     Day retail stores, "has agreed to buy the assets of 13
     Nevada Bob's golf stores in New England," according to Chris
     Reidy of the BOSTON GLOBE.  Trend-Lines, which will pay
     $5.5M to the investors of the Nevada Bob franchises, "plans
     to convert those stores into its Golf Day stores, though
     there may be one or two store closings" (BOSTON GLOBE, 1/8).
          NO TEE TIME FOR PEARL JAM? Ticketmaster Golf, a joint
     venture of Ticketmaster and Golden Bear Golf, announced
     agreements with the Premier Golf Group to provide advanced
     tee-time sales starting in February for 20 golf courses
     located in the Myrtle Beach, SC, area (Golden Bear).   
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PGA Tour, Ticketmaster

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