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  • HE'S FELT A SPONSOR'S PAYNE: NATIONSBANK INKS OPUS DEAL

              NationsBank and the USOC announced today that
         NationsBank has renewed its partnership with the USOC
         through 2004.  Under the terms of the deal, NationsBank will
         be the official banking sponsor under the OPUS banner, the
         joint marketing arm of the USOC and SLOC.  The deal makes
         NationsBank an official sponsor of U.S. Olympic and Pan
         American Games teams through 2004, as well as the Winter
         Games and Paralympic Winter Games in Salt Lake City   The
         deal also includes a $170M line-of-credit to SLOC to assist
         in underwriting the staging of the 2002 Games (OPUS).  In
         Salt Lake, Jay Baltezore reports sources said that the
         sponsorship "calls for cash payments and in-kind services in
         excess of" $50M.  NationsBank is the seventh sponsor to ink
         the integrated OPUS deal (SALT LAKE TRIBUNE, 1/8).  AD AGE
         reports that the deal "could exceed" $100M (AD AGE, 1/7). 
         NationsBank Vice Chair -- and former ACOG CEO -- Billy
         Payne, helped on the deal.  USOC Deputy Secretary General
         John Krimsky, on how Payne may be directly involved: "I
         think the bank is going to rely on him to give his thoughts
         [on] how to activate a sponsorship" (USA TODAY, 1/8).
    
    

    Print | Tags: Bank of America, Olympics, OPUS, SLOC, USOC
  • OLYMPIC NOTES

              In Toronto, William Houston reports that CBC has
         "reached its sales target" for the Nagano Games, having
         "sold in the range" of C$40M in ads.  A 30-second prime-time
         spot sells for "between" C$45,000-50,000 (Toronto GLOBE &
         MAIL, 1/8)....Nagano organizers say that the snow that fell
         in Nagano the past couple of days "was far from being
         enough" with the Games a month away (KYODO NEWS, 1/8). 
    
    

    Print | Tags: Canadian Broadcasting Corp., Olympics
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