MINOR LEAGUE NAMING RIGHTS: CRUNCH TIME IN NEW PRINGLES PARK

          Procter & Gamble and the city of Jackson, TN, have
     reached an agreement in principle for the Pringles brand to
     acquire the naming rights to Jackson's new AA baseball park.
     The deal will bring the city more than $1M over a minimum of
     15 years, with additional negotiations allowing for
     potential increases in the length of term, dollars involved,
     and services provided.  The 6,000-seat Pringles Park is
     scheduled to open in April for the inaugural home game of
     the West TN AA Diamond Jaxx (City of Jackson, TN).     
          IN THE ZONE: In Memphis, TN-based auto parts chain
     AutoZone has secured naming rights to the city's planned
     downtown baseball park via a $4.3M investment, according to
     Rob Johnson of the Memphis COMMERCIAL APPEAL.  AutoZone's
     25-year naming rights deal is part of a "complex financing
     package still needed for construction" of the AAA Redbirds
     12,500-seat new home, and includes a commitment over the
     first five years for 150 field-level season tickets and 50
     club seats (Memphis COMMERCIAL APPEAL, 1/7).