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MINOR LEAGUE NAMING RIGHTS: CRUNCH TIME IN NEW PRINGLES PARK
Published January 8, 1998
Procter & Gamble and the city of Jackson, TN, have reached an agreement in principle for the Pringles brand to acquire the naming rights to Jackson's new AA baseball park. The deal will bring the city more than $1M over a minimum of 15 years, with additional negotiations allowing for potential increases in the length of term, dollars involved, and services provided. The 6,000-seat Pringles Park is scheduled to open in April for the inaugural home game of the West TN AA Diamond Jaxx (City of Jackson, TN). IN THE ZONE: In Memphis, TN-based auto parts chain AutoZone has secured naming rights to the city's planned downtown baseball park via a $4.3M investment, according to Rob Johnson of the Memphis COMMERCIAL APPEAL. AutoZone's 25-year naming rights deal is part of a "complex financing package still needed for construction" of the AAA Redbirds 12,500-seat new home, and includes a commitment over the first five years for 150 field-level season tickets and 50 club seats (Memphis COMMERCIAL APPEAL, 1/7).