SBD/8/Events Attractions


          A new MBA elective course, titled "The Business and
     Economics of the Sports Industry," is the "hottest ticket"
     at the Univ. of Chicago.  Topics include "Franchise
     Movement," "Pay and Performance" and "Labor Relations" (WALL
     STREET JOURNAL, 1/8)....Jon Bain, who founded Run N' Shoot
     health clubs, was profiled by Eleena De Lisser in the WALL
     STREET JOURNAL.  The gyms are 78,000-square-feet, "nearly
     eight times bigger than the average health club," and open
     24 hours a day.  Customers also pay by the visit.  Bain
     hopes to raise $5M to expand the concept to other cities and
     has hired former Family Golf Centers exec Michael Kelly to
     help find investors (WALL STREET JOURNAL, 1/7)....Millennium
     Entertainment Group, which has partnered with the NFLPA on
     the Players' Grill restaurant in Orlando, is profiled in the
     ORLANDO BUSINESS JOURNAL.  The licensing deal with Players
     Inc stipulates that the restaurant's bar will be the
     "exclusive showplace" for NFL player memorabilia in 12
     separate areas across the country (ORLANDO BUSINESS, 1/5). 

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