SBD/7/The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

     TODAY:  Final 1997 AFC Home Attendance

      HOME        '97 YEAR-TO-DATE            '96    TIX REVENUE
TEAM  DATES  AVG.   %CAP  TIX    REVENUE      AVG.   +/- FROM '96
NYJ^    8   77,803  100%  $31  $19,344,938   77,727  + $3,799,613
KAC^    8   77,869   98%  $38  $23,672,176   79,583  + $3,298,928
SDG^    8   58,238   82%  $43  $20,145,775   61,879  + $2,809,825
NWE^    8   60,292  100%  $40  $19,076,389   60,292  + $2,676,965
PIT^    8   59,600  100%  $36  $17,193,408   59,428  +   $867,313
TEN^    8   28,028   45%  $40  $ 9,049,560   33,340  +   $578,437
IND^    8   56,432   93%  $34  $15,539,081   58,917  +   $442,317
CIN     8   54,979   91%  $35  $15,438,068   53,620  +   $381,713
SEA<    8   56,553   85%  $33  $12,925,188   52,698  +   $265,124
JAX     8   73,000  100%  $37  $21,608,000   73,000     No Change
DEN     8   74,826   98%  $35  $20,951,385   75,236  -   $114,660
MIA^    8   71,820   96%  $34  $19,707,511   75,294  -   $170,006
BUF^    8   65,470   82%  $36  $18,635,488   75,484  -   $688,512
BAL<    8   59,405   92%  $39  $18,662,518   63,613  - $2,487,407
OAK     8   46,973   75%  $51  $19,206,218   53,069  - $2,492,430

          NOTES: All attendance numbers, based on tickets sold,
     were acquired from the teams.  (^) = higher average ticket
     price than '96; (<) = lower average ticket price than '96;
     "'96 AVG." = average attendance through the same number of
     games played in '96; "TIX" = average ticket price; "TIX
     REVENUE +/-" = approximate figure based on the increase/
     decrease in revenue from ticket sales, compared to the same
     number of home dates in '96.  TEAM NOTES:  The Oilers are
     playing their first season in Tennessee in Memphis' Liberty
     Bowl, capacity 62,380.  They played last season in the
     Astrodome, capacity 59,969.  Capacity at the Chargers'
     Qualcomm Stadium was increased from 63,000 to 71,000.

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