SBD/7/Sports Media


          MADDEN TO MNF? USA TODAY's Rudy Martzke reports that
     Fox NFL analyst John Madden, whose contract expires after
     Sunday's NFC Championship game, "appears headed" to ABC's
     Monday Night Football.  Martzke writes that Madden "probably
     would accept a decrease" in his $8M annual salary, down to
     "about" $5M, to move to ABC.  If Madden goes to ABC, Martzke
     notes that Dan Dierdorf and Frank Gifford "figure to be out"
     as ABC "likely would go with a two-man booth" of Madden and
     Al Michaels.  Madden, on speculation of a move: "Anyone who
     says he knows what's going to happen is wrong."  Gifford,
     when asked to comment: "This (Monday night issue) is so
     incredibly small compared to what I'm dealing with for my
     daughter, Vicky, and our grandchildren.  I don't have a
     clue, and frankly, I'm not interested" (USA TODAY, 1/7).
          WEB: The A's have selected CA-based Silicon Graphics to
     enhance their Web site.  The site, www.oaklandathletics.
     com, now includes a Push Channel, where customers can be
     sent trivia, information, merchandise and tickets specials
     among other things (A's)....The Angels relaunched their site
     at  In L.A., Bill Shaikin reviewed
     the site and noted that the team "couldn't call their site because that name was already reserved for a
     network of disaster response volunteers" (L.A. TIMES, 1/6).
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