SBD/7/Sports Media

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              MADDEN TO MNF? USA TODAY's Rudy Martzke reports that
         Fox NFL analyst John Madden, whose contract expires after
         Sunday's NFC Championship game, "appears headed" to ABC's
         Monday Night Football.  Martzke writes that Madden "probably
         would accept a decrease" in his $8M annual salary, down to
         "about" $5M, to move to ABC.  If Madden goes to ABC, Martzke
         notes that Dan Dierdorf and Frank Gifford "figure to be out"
         as ABC "likely would go with a two-man booth" of Madden and
         Al Michaels.  Madden, on speculation of a move: "Anyone who
         says he knows what's going to happen is wrong."  Gifford,
         when asked to comment: "This (Monday night issue) is so
         incredibly small compared to what I'm dealing with for my
         daughter, Vicky, and our grandchildren.  I don't have a
         clue, and frankly, I'm not interested" (USA TODAY, 1/7).
              WEB: The A's have selected CA-based Silicon Graphics to
         enhance their Web site.  The site, www.oaklandathletics.
         com, now includes a Push Channel, where customers can be
         sent trivia, information, merchandise and tickets specials
         among other things (A's)....The Angels relaunched their site
         at  In L.A., Bill Shaikin reviewed
         the site and noted that the team "couldn't call their site because that name was already reserved for a
         network of disaster response volunteers" (L.A. TIMES, 1/6).

    Print | Tags: ABC, LA Angels, NFL, Oakland Athletics, Media, Walt Disney

              CNN/SI will become part of an expanded basic package on
         Paragon Cable in Minneapolis, adding 87,000 homes
         (Minneapolis STAR TRIBUNE, 12/30)....Classic Sports Network
         will soon be available as part of MediaOne's expanded basic
         cable package in all of the MSO's nearly one million homes
         in MA and NH (Classic Sports Network)....SportsChannel OH
         announced a deal with TCI Cable in Warren, OH, where the RSN
         will be converted to basic cable, making it available to
         about 45,000 more homes (SportsChannel Ohio)....TCI
         Brookhaven, NY, repositioned SportsChannel NY from a premium
         service to expanded basic, joining two other affils in the
         NY area that moved MSG Network and SportsChannel NY in
         recent months.  In total, over 540,000 subscribers will now
         see both networks on basic cable (SCNY).

    Print | Tags: Madison Square Garden, Sports Illustrated, Media

              NBC "has begun approaching automakers and athletic shoe
         companies," seeking four-year NBA ad packages that would
         extend from '98-99 through 2001-02, according to Langdon
         Brockinton of MEDIAWEEK.  The "asking price" for a one-
         eighth automotive sponsorship consisting of four 30-second
         spots every other telecast "is likely to reach almost" $90M. 
         Currently, the same sponsorship costs $55-60M over four
         years.  As for the athletic shoe category, Brockinton's
         sources say NBC "will try to expand the inventory load from
         the current four :30s per telecast to six or seven spots." 
         Nike and Reebok currently share the category, bringing in
         "about" $110-120M.  Sources say that if NBC "has its way," a
         third company could be brought in and NBC could earn "about"
         $270M over the next four years (MEDIAWEEK, 1/5 issue).   
              LIGHT ON FIGHTS: Brockinton adds that ABC is the only
         broadcast network that plans to televise boxing in '98, and
         the net is reducing its programming from nine cards in '97
         to three in '98.  CBS was the only other broadcast network
         to televise boxing in '97, and it announced a few weeks ago
         that the sport "is not likely to be part of its programming
         plans this year" (Langdon Brockinton, MEDIAWEEK, 1/5 issue).

    Print | Tags: ABC, CBS, NBA, NBC, Nike, Reebok, Media, Viacom, Walt Disney
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