PGA Tour Has Issue With Player Opportunities Did ESPN Misuse Camera In Pineda Affair? Parr Looks To Crowdfunding For Sponsorhip ESPN Gets NFL Playoff Game For First Time ESPN Launching New SEC Network Campaign TV Audience Down For NBA Regular Season Disney: Cable Network Unit Growth To Continue MWC Schools Increase Nat'l TV Exposure ESPN To Air Klitschko Title Bout SI Print Revenue Down In Q1
Upcoming Conferences and Events
SBD/7/Sponsorships Advertising Marketing
WILL MICKELSON HIT INCENTIVES CAP IN NEW YONEX DEAL?
Published January 7, 1998
Phil Mickelson's equipment deal with Yonex may be worth "between" $20M-25M over five years depending on incentives, according to an AP report on ESPN SportsZone. In return, Yonex "has language in the deal requiring Mickelson to have 14 Yonex clubs in his bag and to wear a hat or visor bearing the company's name." The report adds, "It will be interesting to see if Mickelson sticks to those two provisions since he dislikes wearing a hat, carries a non- Yonex putter and at times" hits a Big Bertha (AP, 1/7). CUTTER & BUCK'S NEW LINE: Seattle-based designer Cutter & Buck "will launch its first-ever line of women's sportswear," according to Lee Moriwaki of the SEATTLE TIMES. The collection will be introduced at the PGA of America show in Orlando, FL, later this month and be available in specialty stores this summer. Moriwaki reported that Cutter & Buck's announcement "caught some industry watchers by surprise" as the company had "indicated it would remain focused on its men's collection." Cutter & Buck named Silvia Roberts, former Nordstrom's designer, as its women's sportswear designer (SEATTLE TIMES, 1/6). NOTES: Corporate tents for the '99 Ryder Cup in Brookline, MA, "are close to sold-out already" (BOSTON, 1/98)...Nancy Lopez has left Tommy Armour Golf to develop her own equipment line with The Arnold Palmer Golf Co. The new line, including irons, woods, bags and gloves, will be introduced at the PGA of America show in Orlando (AP, 1/6).