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SBD/7/Sponsorships Advertising Marketing
SRI SPORTS CONSULTING FIRM OPENS NEW OFFICE IN CONNECTICUT
Published January 7, 1998
SRi Prime Consulting, a part of Sponsorship Research Int'l (SRi) and an independent division of ISL Worldwide, has opened an office in Norwalk, CT, to focus solely on consultancy. The agency will provide advice in all aspects of sports sponsorship including planning, recommendation, implementation, marketing and evaluation. The CT office will focus on developing U.S. business as well as offering international clients U.S. market expertise. Tom Lindon has been appointed SRi Consulting VP. Lindon worked for 11 years at Millsport, where he was responsible for corporate consulting on sports/special event sponsorships (SRi).