SBD/7/Sponsorships Advertising Marketing

SRI SPORTS CONSULTING FIRM OPENS NEW OFFICE IN CONNECTICUT

          SRi Prime Consulting, a part of Sponsorship Research
     Int'l (SRi) and an independent division of ISL Worldwide,
     has opened an office in Norwalk, CT, to focus solely on
     consultancy.  The agency will provide advice in all aspects
     of sports sponsorship including planning, recommendation,
     implementation, marketing and evaluation.  The CT office
     will focus on developing U.S. business as well as offering
     international clients U.S. market expertise.  Tom Lindon has
     been appointed SRi Consulting VP.  Lindon worked for 11
     years at Millsport, where he was responsible for corporate
     consulting on sports/special event sponsorships (SRi).
     
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