SBD/7/Sponsorships Advertising Marketing

NO STAHLING TO GET YOUR FAVORITE NHL REPLICA JERSEY

          MI-based graphics firm Stahls', which recently became
     the exclusive supplier of NHL player name and number kits
     for replica player jerseys, was profiled by Edward Cardenas 
     of the DETROIT NEWS.  Stahls' will now provide names and
     numbers of all the players in the NHL, in addition to
     selling the kits to sporting goods stores and other hockey
     item outlets.  Last season, 1.3 million replica jerseys were
     sold in the U.S. and Canada, with sales of $55M.  Stahls'
     top 10 requested NHL player jerseys: 1) Steve Yzerman; 2)
     Brendan Shanahan; 3) Pavel Bure; 4) Mark Messier; 5) Joe
     Sakic; 6) Patrick Roy; 7) Eric Lindros; 8) John LeClair; 9)
     Martin Brodeur and 10) Jaromir Jagr (DETROIT NEWS, 1/3).

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