SBD/7/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          The 140 million cans of Campbell's Soup featuring
     skaters Nicole Bobek, Tara Lipinski and Michelle Kwan, mark
     the first time Campbell's has ever put a photograph of a
     living person on its classic red-and-white labels.  The cans
     are part of an ad campaign by BBDO Worldwide, NY.  A TV spot
     with the skaters will air later this month (PHILADELPHIA
     INQUIRER, 1/7)....Celtics Coach Rick Pitino will unveil his
     line of Pitino Classic Italian products, including pastas,
     pasta sauces and salsas, at an invitation-only reception
     January 12 in Boston.  Pitino plans to donate all profits
     from sales to charities through the Daniel Pitino
     Foundation, named after his infant son who died in '87 due
     to a genetic condition (BOSTON BUSINESS JOURNAL, 1/5). 

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BBDO, Boston Celtics

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