Scott, Walton Join Lakers Broadcasts CSNNE Makes Changes To Celtics Coverage Celtics Ink Multiyear Deal With WBZ-FM WEEI Out As Celtics Broadcast Carrier Boston Fans Name Pats Favorite Team Celtics Season-Ticket Sales Remain Strong Grousbeck Confident Of Celtics' Future Celtics' Gotham Details Decision To Cancel Game Celtics, Red Sox Adopt Digital Ticketing Celtics Trade Would Impact Myriad Areas
SBD/7/Sponsorships Advertising Marketing
Published January 7, 1998
The 140 million cans of Campbell's Soup featuring skaters Nicole Bobek, Tara Lipinski and Michelle Kwan, mark the first time Campbell's has ever put a photograph of a living person on its classic red-and-white labels. The cans are part of an ad campaign by BBDO Worldwide, NY. A TV spot with the skaters will air later this month (PHILADELPHIA INQUIRER, 1/7)....Celtics Coach Rick Pitino will unveil his line of Pitino Classic Italian products, including pastas, pasta sauces and salsas, at an invitation-only reception January 12 in Boston. Pitino plans to donate all profits from sales to charities through the Daniel Pitino Foundation, named after his infant son who died in '87 due to a genetic condition (BOSTON BUSINESS JOURNAL, 1/5).