Celtics' Jaylen Brown Content To Represent Himself Thomas Wants More Color In Celtics' Jerseys Celtics Jersey Patch Deal With GE Worth $7M Celtics, GE Partner On Jersey Patch Deal ESPN Green Lights Celtics-Lakers "30 For 30" Nike's Boston Effort Heavy On Celts' Thomas Celtics President Talks '16 Challenges Celtics Name New Facility After Red Auerbach Poll Shows Boston Sports Fans Favor Pats Celtics Praised For Signing Al Horford
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SBD/7/Sponsorships Advertising Marketing
Published January 7, 1998
The 140 million cans of Campbell's Soup featuring skaters Nicole Bobek, Tara Lipinski and Michelle Kwan, mark the first time Campbell's has ever put a photograph of a living person on its classic red-and-white labels. The cans are part of an ad campaign by BBDO Worldwide, NY. A TV spot with the skaters will air later this month (PHILADELPHIA INQUIRER, 1/7)....Celtics Coach Rick Pitino will unveil his line of Pitino Classic Italian products, including pastas, pasta sauces and salsas, at an invitation-only reception January 12 in Boston. Pitino plans to donate all profits from sales to charities through the Daniel Pitino Foundation, named after his infant son who died in '87 due to a genetic condition (BOSTON BUSINESS JOURNAL, 1/5).