Celtics' Gotham Details Decision To Cancel Game Celtics, Red Sox Adopt Digital Ticketing Celtics Trade Would Impact Myriad Areas Glenn Ordway Makes Final WEEI Appearance Franchise Notes Mass. Lottery, Celtics Launch New Ticket New England Sports Fans Like Kraft's Patriots Celtics Ink Naming-Rights Deal With Sun Life Celtics Adept With Social Media Celtics Unveil New Ad Campaign
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Published January 7, 1998
The 140 million cans of Campbell's Soup featuring skaters Nicole Bobek, Tara Lipinski and Michelle Kwan, mark the first time Campbell's has ever put a photograph of a living person on its classic red-and-white labels. The cans are part of an ad campaign by BBDO Worldwide, NY. A TV spot with the skaters will air later this month (PHILADELPHIA INQUIRER, 1/7)....Celtics Coach Rick Pitino will unveil his line of Pitino Classic Italian products, including pastas, pasta sauces and salsas, at an invitation-only reception January 12 in Boston. Pitino plans to donate all profits from sales to charities through the Daniel Pitino Foundation, named after his infant son who died in '87 due to a genetic condition (BOSTON BUSINESS JOURNAL, 1/5).