Celtics Try To Draw Fans Without Upsetting Tradition Celtics' Gotham Defends New Uniform Look Celtics' New Alternate Jerseys Draw Ire TD Garden Unveils $70M In Upgrades TD Garden Set For Redeveloped Legends Club Bruins, Celtics Headed In Opposite Directions TD Garden To Get $70M Renovation Rondo Shines In Debut As TV Analyst Grousbeck Looks To Rebuild, Praises Fans Scott, Walton Join Lakers Broadcasts
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SBD/7/Sponsorships Advertising Marketing
Published January 7, 1998
The 140 million cans of Campbell's Soup featuring skaters Nicole Bobek, Tara Lipinski and Michelle Kwan, mark the first time Campbell's has ever put a photograph of a living person on its classic red-and-white labels. The cans are part of an ad campaign by BBDO Worldwide, NY. A TV spot with the skaters will air later this month (PHILADELPHIA INQUIRER, 1/7)....Celtics Coach Rick Pitino will unveil his line of Pitino Classic Italian products, including pastas, pasta sauces and salsas, at an invitation-only reception January 12 in Boston. Pitino plans to donate all profits from sales to charities through the Daniel Pitino Foundation, named after his infant son who died in '87 due to a genetic condition (BOSTON BUSINESS JOURNAL, 1/5).