SBD/7/Leagues Governing Bodies

OVER 14 MILLION FEEL THE NFL'S POWER, UP CLOSE AND IN PERSON

          The NFL announced that paid attendance for the '97
     regular season was the second-highest total in NFL history. 
     Fans purchased 14,966,294 tickets to the NFL's 240 regular-
     season games in '97, representing paid attendance at 90%
     capacity.  This total was topped only by the 15,043,562 paid
     attendance record set in '95.  The league increased paid
     attendance 353,877 from last season.  The average regular-
     season attendance in '97 was 62,360, compared to 60,885 in
     '96, an increase of nearly 1,500 per game (NFL).  For final
     AFC regular-season attendance, see (#29).
          LABOR GAINS? On CNBC's "The Edge," Barbara Monaco 
     reported on the NFL's effort to extend its CBA with the
     NFLPA, and the impact that may have on its new TV deals:
     "The strategy for guaranteed labor peace is one that some
     analysts say could bring the NFL an extra $60 million
     increase in its TV contracts."  SportsCorp.'s Marc Ganis:
     "[They're talking about] not just doing a four-year [TV]
     deal, but also adding two three-year options, potentially
     making it a ten-year deal.  That raises the stakes for the
     networks to get in now."  Pilson Communications' Neal
     Pilson: "To project seven years out creates some
     extraordinary financial risks, and I don't know if the
     networks are prepared to do that" ("The Edge," 1/6).

               TOP FIVE NFL REGULAR-SEASON ATTENDANCES
          
          YEAR           ATTENDANCE     GAMES     AVERAGE
          1995           15,043,562     240       62,682
          1997           14,966,294     240       62,360
          1996           14,612,417     240       60,885    
          1994           14,030,435     224       62,636
          1993           13,966,843     224       62,352

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