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ATLANTA NHL EXPANSION TEAM FILES SUIT OVER THRASHER NAME
Published January 7, 1998
The Atlanta NHL expansion team which plans to be called the Thrashers "has filed a federal lawsuit" against the owner of a S.F.-based skateboard magazine named Thrasher and "seeks a court order giving the club permission to use that name as well," according to Henry Unger of the ATLANTA CONSTITUTION. The team, which initially offered $50,000 for the name, "has failed so far" to negotiate a financial deal that would compensate the 17-year-old magazine, which has a trademark for the name and sells other merchandise using it. Unger adds the name "now becomes a key legal and financial battle for the franchise just before it had planned to unveil its logo and merchandise" (ATL. CONSTITUTION, 1/7).