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THE MOST WATCHED TV PROGRAMS OF '97: SPORTS RULE THE TUBE

Published January 6, 1998

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          Nielsen Media lists the top ten most watched TV
     programs in the U.S. in '97 (N.Y TIMES, 1/5):

PROGRAM           NET  DATE  RAT  PROGRAM         NET DATE  RAT
Super Bowl XXXI   Fox  1/26 46.0  NCAA Final Four CBS  3/31 18.9
S. Bowl Post-Game Fox  1/26 43.3  NBA Finals Gm 6 NBC  6/13 18.5
Academy Awards    ABC  3/24 27.4  Sugar Bowl      ABC  1/2  17.9
World Series Gm 7 NBC 10/26 24.5  W. Series Gm 5  NBC 10/23 17.2 
NBA Finals Gm 5   NBC  6/11 20.1  NFC Playoffs    FOX  1/5  17.1

                              -30-
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ABC, CBS, NBA, NBC, NCAA, News Corp./Fox, Nielsen, The Back of the Book, Viacom, Walt Disney

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