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WHERE HAVE ALL THE COWBOYS GONE? NFL PLAYOFF RATINGS DOWN
Published January 6, 1998
There was a combined 10% drop for Fox and NBC in overnight ratings for its four NFL divisional playoff games last weekend, and USA TODAY's Rudy Martzke writes that it "reflected the absence of the popular Cowboys." Sunday's Bucs-Packers posted a 21.4 overnight -- down 25% from last year's 28.6 for Panthers-Cowboys. NBC's Broncos-Chiefs Sunday game saw an 11% rise, earning a 25.0 overnight, up from last year's 22.6 for Steelers-Patriots. Both games on Saturday saw a drop, with NBC's Patriots-Steelers falling 13% to 17.8 and Fox's Vikings-49ers falling 12% to 20.2 (USA TODAY, 1/6). In Houston, David Barron notes that the Divisional Playoff ratings drop follows a 5% drop for the Wild Card games (HOUSTON CHRONICLE, 1/6). CT LOVES ITS HOOPS: In N.Y., Harvey Araton notes in his column on women's college basketball that Saturday's Tennessee-UConn game outrated the Vikings-49ers game by 4% in the Hartford, CT, market (N.Y. TIMES, 1/6). THE BEST OF THE BEST: In N.Y., Richard Sandomir looks at the NFL broadcast teams for both Fox and NBC. Sandomir: "Fox's John Madden still reigns supreme. ... NBC's threesome of Dick Enberg, Phil Simms and Paul Maguire, which will continue its act through the Super Bowl, is a rather smooth- running democracy. Fox's team is more of a benevolent dictatorship, orchestrated by the hyperkinetic Madden, with help from the very low-key Pat Summerall" (N.Y. TIMES, 1/6). COMING HOME? Sources say that CBS "is expected to tell the NFL this week or next what it is willing to pay for various TV packages, most likely the AFC package ... and the Monday night package," according to BROADCASTING & CABLE. A source adds that once CBS reveals its offer, "deals will get done 'within a day or two.'" Another source says that the NFL "wants this done by mid-January, and it will likely get done by then" (BROADCASTING & CABLE, 1/5 issue).