SBD/6/Sports Media

NBC LOOKING FOR PRESIDENTIAL CASH; CBS SIGNS BIG TEN SPONSOR

          NBC "plans to sell rights" to the first-day action of
     the 2000 and 2002 Presidents Cups to a cable net, according
     to sources of Langdon Brockinton of MEDIAWEEK.  Negotiations
     for day-one rights "will likely begin late this month or in
     early February."  NBC has rights to the 2000, 2002, 2004 and
     2006 Cups.  CBS, which will broadcast the '98 Cup this
     December, has "delivered sponsorship packages to the seven
     incumbent advertisers: GM, Callaway Golf, MasterCard,
     Acushnet, AT&T, Toyota and Mass Mutual."  Sources say that
     CBS' asking price for a one-fifth sponsorship is $1.15M. 
     Two of the five packages were split in '96 (MEDIAWEEK, 1/5).
          KEMPER'S TOP TEN: Brockinton adds that Chicago-based
     Kemper Funds signed with CBS and the Big Ten Conference to
     be the presenting sponsor of the first Big Ten men's
     basketball tournament this season.  Kemper's two-year deal
     gives it category-exclusivity for financial products on CBS'
     telecasts of the Big Ten Tournament.  CBS reps "declined to
     comment on the financial terms of the deal," but sources
     "estimated its value" in the $4-5M range (MEDIAWEEK, 1/5). 

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