SBD/6/Sports Media

MORE DETAILS ON HEAT'S SWEET TV DEAL WITH SILVER KING

          The Heat's recent TV deal with Silver King Broadcasting
     is examined by Steve McClellan in BROADCASTING & CABLE. 
     Silver King's WYHS-TV "will probably lose millions over the
     five-year deal, but station executives believe that the
     franchise will give them the huge promotional platform that
     will help the station gain a toehold in the market and will
     lead to success in the long term."  Sources say that the
     deal is worth $1.3M per, totalling $6.5M for preseason and
     regular season rights, but not playoff games, which the
     station will pay additional fees for.  The team will receive
     75% of the ad inventory, with WYHS retaining the rest.  The
     station will also produce all of the games it airs, at an
     additional cost of $800,000 per season.  One TV exec: "Look
     around the league; you will not see a rights deal with more
     favorable terms for an NBA franchise" (B&C, 1/5 issue). 

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