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MORE DETAILS ON HEAT'S SWEET TV DEAL WITH SILVER KING
Published January 6, 1998
The Heat's recent TV deal with Silver King Broadcasting is examined by Steve McClellan in BROADCASTING & CABLE. Silver King's WYHS-TV "will probably lose millions over the five-year deal, but station executives believe that the franchise will give them the huge promotional platform that will help the station gain a toehold in the market and will lead to success in the long term." Sources say that the deal is worth $1.3M per, totalling $6.5M for preseason and regular season rights, but not playoff games, which the station will pay additional fees for. The team will receive 75% of the ad inventory, with WYHS retaining the rest. The station will also produce all of the games it airs, at an additional cost of $800,000 per season. One TV exec: "Look around the league; you will not see a rights deal with more favorable terms for an NBA franchise" (B&C, 1/5 issue).