CBS, Time Warner Promoting Fight NBC Ratings Down For NHL Over Weekend Ressler Saw Value In Hawks, Market Outlook Murky For Dodgers' RSN After Deal Collapse Silver Apologizes For Not Consulting Heat Comcast Drops Plans To Acquire TWC Cablevision Offering Cord-Cutting Package MLB National Viewership Off To Good Start Mets Outpacing Yankees In Early Season Ratings Showtime, HBO Pleased So Far With Fight Effort
Upcoming Conferences and Events
MORE DETAILS ON HEAT'S SWEET TV DEAL WITH SILVER KING
Published January 6, 1998
The Heat's recent TV deal with Silver King Broadcasting is examined by Steve McClellan in BROADCASTING & CABLE. Silver King's WYHS-TV "will probably lose millions over the five-year deal, but station executives believe that the franchise will give them the huge promotional platform that will help the station gain a toehold in the market and will lead to success in the long term." Sources say that the deal is worth $1.3M per, totalling $6.5M for preseason and regular season rights, but not playoff games, which the station will pay additional fees for. The team will receive 75% of the ad inventory, with WYHS retaining the rest. The station will also produce all of the games it airs, at an additional cost of $800,000 per season. One TV exec: "Look around the league; you will not see a rights deal with more favorable terms for an NBA franchise" (B&C, 1/5 issue).