NAMES IN THE NEWS

          ABC's "Bad As I Wanna Be: The DENNIS RODMAN Story" has
     been given a February 1 airdate (CHICAGO SUN-TIMES, 12/31).
     ...Chiefs RB MARCUS ALLEN "has agreed to buy most" of Kansas
     City's Broadway Ford from Owner JERRY GREEN.  The dealership
     will be renamed "Marcus Allen's Broadway Ford" (K.C. STAR,
     1/3)....Akron Beacon Journal columnist TERRY PLUTO has
     written "When All The World Was Browns Town," published by
     Simon & Schuster (AKRON BEACON JOURNAL, 12/22)....HOWIE LONG
     was a guest on CBS' "Late Show" with DAVID LETTERMAN last
     night.  Long, after Letterman suggested that all players
     should play both ways: "You obviously have never rushed Dan
     Marino down in Miami when it's 98 degrees."  Letterman:
     "Don't be so quick to assume that! I may have!"  Long:
     "Dave, you're a very talented man, obviously, but I just
     don't see you bringing the heat on third down" ("Late Show,"
     1/5)....The Sporting News' Senior VP/Editor JOHN RAWLINGS
     and ROBERT WUHL of "Arli$$" were guests on "Bloomberg
     Morning News" to discuss TSN's "100 Most Powerful" list. 
     Rawlings, on how TSN compiles the list: "We're looking for
     people who get things done in the sports world.  We do a lot
     of reporting, we talk to people who were on the list before,
     who want to be on the list.  And the question is, 'Tell me
     who gets things done'" ("Bloomberg Morning News," PBS, 1/5).