SBD/6/Sports Industrialists

COUNTDOWN TO 1998 NATIONAL SPORTS FORUM

          ROBERT ERB, Dir of Sports Marketing at adidas; PAT
     WILLIAMS, Magic Senior Exec VP; PAUL BEESTON, MLB COO; HAL
     PRINCE, Mach One Marketing President and RICHARD KREZWICK,
     President of the New Boston Garden, will all be keynote
     speakers at the 1998 National Sports Forum, January 18-20,
     in Boston.  The NSF is the largest conference dedicated to
     team marketing and sales, and will feature discussions about
     "Team and Event Marketing," "Fan Entertainment," "Group and
     Season Ticket Sales Strategies" and "Corporate Sponsorship."

     Eighteen breakout sessions and a "behind the scenes" tour of
     Fenway Park and the FleetCenter are also included. For
     attendance/trade show exhibitor info, contact Seaver
     Marketing Group at (619) 469-4101.  THE DAILY is the
     Official Publication of the National Sports Forum. 

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