COUNTDOWN TO 1998 NATIONAL SPORTS FORUM
Published January 6, 1998
ROBERT ERB, Dir of Sports Marketing at adidas; PAT WILLIAMS, Magic Senior Exec VP; PAUL BEESTON, MLB COO; HAL PRINCE, Mach One Marketing President and RICHARD KREZWICK, President of the New Boston Garden, will all be keynote speakers at the 1998 National Sports Forum, January 18-20, in Boston. The NSF is the largest conference dedicated to team marketing and sales, and will feature discussions about "Team and Event Marketing," "Fan Entertainment," "Group and Season Ticket Sales Strategies" and "Corporate Sponsorship." Eighteen breakout sessions and a "behind the scenes" tour of Fenway Park and the FleetCenter are also included. For attendance/trade show exhibitor info, contact Seaver Marketing Group at (619) 469-4101. THE DAILY is the Official Publication of the National Sports Forum.