SBD/6/Sponsorships Advertising Marketing


          NOTES: The Devil Rays are teaming with the J.C. Newman
     Cigar Co. to open a cigar bar at Tropicana Field.  The
     Cuesta-Rey Cigar Bar will open in March, and will coincide
     with the introduction of a new cigar, the Cuesta-Rey Devil
     Ray cigar, that will be sold only at the stadium (MIAMI
     HERALD, 1/6)....Bob Kutz, co-Owner of CA-based Telegraph
     Avenue memorabilia shop, is giving away Latrell Sprewell
     trading cards.  Kutz: "We're getting great response.  People
     have torn them up right in front of us" (MERCURY NEWS, 1/3).
          DEALS: Campbell's Soup, a sponsor of the U.S. Figure
     Skating team, will feature Tara Lipinski, Michelle Kwan and
     Nicole Bobek on 140 million Campbell's Soup can labels in
     stores this month (USA TODAY, 1/6)....NY-based ANC Sports
     Enterprises signed a multi-year deal to serve as the
     exclusive supplier of rotating signage for Baltimore's new
     football stadium.  ANC will install more than 800-feet of
     its wall-mounted, backlit rotating signage throughout the
     stadium.  The deal is ANC's first with an NFL facility (ANC
     Sports)....The NPSL and KS-based Stromgren Supports reached 
     a two-year deal for Stromgren to become the exclusive
     supplier of sliding pants to NPSL teams.  Stromgren Supports
     will also serve as an official licensee (NPSL).

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