ESPN Draws Lowest "MNF" Rating Of '14 2014 Reader Survey: NFL Bills Say Stadium Will Be Ready For Sunday NFL Franchise Notes NFL Fans Want Scores On Mobile Devices Saints' Benson Gives $11M To Pro Football HOF Goodell Won't Hear Peterson Appeal Katy Perry To Headline Super Bowl Halftime Show GoDaddy Returning As Super Bowl Advertiser Jags Seeking State Money For Upgrades
SBD/6/Sponsorships Advertising Marketing
Published January 6, 1998
NOTES: The Devil Rays are teaming with the J.C. Newman Cigar Co. to open a cigar bar at Tropicana Field. The Cuesta-Rey Cigar Bar will open in March, and will coincide with the introduction of a new cigar, the Cuesta-Rey Devil Ray cigar, that will be sold only at the stadium (MIAMI HERALD, 1/6)....Bob Kutz, co-Owner of CA-based Telegraph Avenue memorabilia shop, is giving away Latrell Sprewell trading cards. Kutz: "We're getting great response. People have torn them up right in front of us" (MERCURY NEWS, 1/3). DEALS: Campbell's Soup, a sponsor of the U.S. Figure Skating team, will feature Tara Lipinski, Michelle Kwan and Nicole Bobek on 140 million Campbell's Soup can labels in stores this month (USA TODAY, 1/6)....NY-based ANC Sports Enterprises signed a multi-year deal to serve as the exclusive supplier of rotating signage for Baltimore's new football stadium. ANC will install more than 800-feet of its wall-mounted, backlit rotating signage throughout the stadium. The deal is ANC's first with an NFL facility (ANC Sports)....The NPSL and KS-based Stromgren Supports reached a two-year deal for Stromgren to become the exclusive supplier of sliding pants to NPSL teams. Stromgren Supports will also serve as an official licensee (NPSL).