Chargers Dive Into Convention Center Possibilities NFL Parts Ways With Controversial Doctor Goodell's Legacy Balances Growth, Controversies NFL Panthers Beef Up Security, Concessions At BofA Rooney Rule's Effectiveness Questioned Vikings Shows Off New Stadium To Media Date Set For NFL Concussion Settlement Case Pinellas County Unveils 10 Possible Rays Ballpark Sites Panthers Unveil Jerry Richardson Statue A-B InBev Expands NFL Team Cans
SBD/6/Sponsorships Advertising Marketing
Published January 6, 1998
NOTES: The Devil Rays are teaming with the J.C. Newman Cigar Co. to open a cigar bar at Tropicana Field. The Cuesta-Rey Cigar Bar will open in March, and will coincide with the introduction of a new cigar, the Cuesta-Rey Devil Ray cigar, that will be sold only at the stadium (MIAMI HERALD, 1/6)....Bob Kutz, co-Owner of CA-based Telegraph Avenue memorabilia shop, is giving away Latrell Sprewell trading cards. Kutz: "We're getting great response. People have torn them up right in front of us" (MERCURY NEWS, 1/3). DEALS: Campbell's Soup, a sponsor of the U.S. Figure Skating team, will feature Tara Lipinski, Michelle Kwan and Nicole Bobek on 140 million Campbell's Soup can labels in stores this month (USA TODAY, 1/6)....NY-based ANC Sports Enterprises signed a multi-year deal to serve as the exclusive supplier of rotating signage for Baltimore's new football stadium. ANC will install more than 800-feet of its wall-mounted, backlit rotating signage throughout the stadium. The deal is ANC's first with an NFL facility (ANC Sports)....The NPSL and KS-based Stromgren Supports reached a two-year deal for Stromgren to become the exclusive supplier of sliding pants to NPSL teams. Stromgren Supports will also serve as an official licensee (NPSL).