Dolphins Unveil Sun Life Stadium Renovations NFLPA Unveils T-Shirt Line Honoring FDNY NFL Reluctant On Long-Term "TNF" Deal Flacco Stars In Humorous Pepsi, Tostitos Ad DraftKings Inks Deals With Cowboys, Chiefs, Pats Judge Questions Goodell's Understanding Of CBA Raiders Move Into New Training Facility Alameda, Raiders Officials A No-Show At Presser Lenovo Launches Fantasy Football-Centric Ads O'Brien's Softer Side Highlighted In "Hard Knocks"
SBD/6/Sponsorships Advertising Marketing
Published January 6, 1998
NOTES: The Devil Rays are teaming with the J.C. Newman Cigar Co. to open a cigar bar at Tropicana Field. The Cuesta-Rey Cigar Bar will open in March, and will coincide with the introduction of a new cigar, the Cuesta-Rey Devil Ray cigar, that will be sold only at the stadium (MIAMI HERALD, 1/6)....Bob Kutz, co-Owner of CA-based Telegraph Avenue memorabilia shop, is giving away Latrell Sprewell trading cards. Kutz: "We're getting great response. People have torn them up right in front of us" (MERCURY NEWS, 1/3). DEALS: Campbell's Soup, a sponsor of the U.S. Figure Skating team, will feature Tara Lipinski, Michelle Kwan and Nicole Bobek on 140 million Campbell's Soup can labels in stores this month (USA TODAY, 1/6)....NY-based ANC Sports Enterprises signed a multi-year deal to serve as the exclusive supplier of rotating signage for Baltimore's new football stadium. ANC will install more than 800-feet of its wall-mounted, backlit rotating signage throughout the stadium. The deal is ANC's first with an NFL facility (ANC Sports)....The NPSL and KS-based Stromgren Supports reached a two-year deal for Stromgren to become the exclusive supplier of sliding pants to NPSL teams. Stromgren Supports will also serve as an official licensee (NPSL).