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SBD/6/Sponsorships Advertising Marketing
Published January 6, 1998
NOTES: The Devil Rays are teaming with the J.C. Newman Cigar Co. to open a cigar bar at Tropicana Field. The Cuesta-Rey Cigar Bar will open in March, and will coincide with the introduction of a new cigar, the Cuesta-Rey Devil Ray cigar, that will be sold only at the stadium (MIAMI HERALD, 1/6)....Bob Kutz, co-Owner of CA-based Telegraph Avenue memorabilia shop, is giving away Latrell Sprewell trading cards. Kutz: "We're getting great response. People have torn them up right in front of us" (MERCURY NEWS, 1/3). DEALS: Campbell's Soup, a sponsor of the U.S. Figure Skating team, will feature Tara Lipinski, Michelle Kwan and Nicole Bobek on 140 million Campbell's Soup can labels in stores this month (USA TODAY, 1/6)....NY-based ANC Sports Enterprises signed a multi-year deal to serve as the exclusive supplier of rotating signage for Baltimore's new football stadium. ANC will install more than 800-feet of its wall-mounted, backlit rotating signage throughout the stadium. The deal is ANC's first with an NFL facility (ANC Sports)....The NPSL and KS-based Stromgren Supports reached a two-year deal for Stromgren to become the exclusive supplier of sliding pants to NPSL teams. Stromgren Supports will also serve as an official licensee (NPSL).