SBD/6/Finance

BRANDWEEK REPORTS SUITORS LINE UP FOR HOST COMMUNICATIONS

          Fox, ESPN and CBS have "all expressed interest recently
     in buying part or all" of Host Communications, the sports
     marketing agency which handles NCAA corporate sponsorships,
     according to "reliable sources" of BRANDWEEK's Terry Lefton.

     Lefton: "An alliance with Host would allow CBS to package
     NCAA rights with its stem-to-stern Final Four tournament
     coverage.  But don't forget that ESPN also televises many
     NCAA championship events."  Host Founder Jim Host: "The
     (Host) board has not met to consider any offer, so I'd be
     hard pressed to say we're closer to anything then we have
     been before" (Terry Lefton, BRANDWEEK, 1/5 issue). 

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