Callaway Profits Beat Q1 Expectations MLB National Viewership Off To Good Start Disney Against New Verizon Bundle Plan NBCU, Fox Oppose Verizon Skinny Bundle NBA Regular-Season Audience Down In '14-15 Under Armour Profit Down In Q1 ESPN's Shelley Smith Returning April 30 Sean Bratches To Leave ESPN At End Of Year NCAA, Defense Dept. Launch Concussion Study NBA Playoff Overnights Have Sluggish Start
Upcoming Conferences and Events
BRANDWEEK REPORTS SUITORS LINE UP FOR HOST COMMUNICATIONS
Published January 6, 1998
Fox, ESPN and CBS have "all expressed interest recently in buying part or all" of Host Communications, the sports marketing agency which handles NCAA corporate sponsorships, according to "reliable sources" of BRANDWEEK's Terry Lefton. Lefton: "An alliance with Host would allow CBS to package NCAA rights with its stem-to-stern Final Four tournament coverage. But don't forget that ESPN also televises many NCAA championship events." Host Founder Jim Host: "The (Host) board has not met to consider any offer, so I'd be hard pressed to say we're closer to anything then we have been before" (Terry Lefton, BRANDWEEK, 1/5 issue).