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BRANDWEEK REPORTS SUITORS LINE UP FOR HOST COMMUNICATIONS
Published January 6, 1998
Fox, ESPN and CBS have "all expressed interest recently in buying part or all" of Host Communications, the sports marketing agency which handles NCAA corporate sponsorships, according to "reliable sources" of BRANDWEEK's Terry Lefton. Lefton: "An alliance with Host would allow CBS to package NCAA rights with its stem-to-stern Final Four tournament coverage. But don't forget that ESPN also televises many NCAA championship events." Host Founder Jim Host: "The (Host) board has not met to consider any offer, so I'd be hard pressed to say we're closer to anything then we have been before" (Terry Lefton, BRANDWEEK, 1/5 issue).