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SILVER KING ENTERS SPORTS MARKETPLACE WITH HEAT TV DEAL
Published January 5, 1998
The Heat have linked with Silver King Broadcasting, new to the Miami/Ft. Lauderdale market, on a five-year, over- the-air TV deal. Silver King's new CityVision format will launch on WYHS this spring, and will feature sports, news and other entertainment programming. The new partnership, starting next season, will include expanded pre- and post- game shows, Heat highlight programming and other promotional opportunities. Silver King is a division of Barry Diller's HSN, and WYHS is the first station to launch its new programming format. The Heat also announced a five-year agreement that will keep its games on Sunshine Network, which has held its rights since '91-92 (Heat). DETAILS: Heat Exec VP Mike McCullough said that Silver King "offered more ways to promote the team" than WBFS-UPN, the team's over-the-air home for five years. Silver King said that game days will be touted as "Heat Day on its station." Sunshine and Silver King are each "expected to show 30 to 40 games," and will use a joint production team "to promote continuity" (SUN-SENTINEL, 12/24). MORE SPORTS: Silver King Exec VP Adam Ware: "Several (sports) organizations have shown interest in our programming concept. ... We are the new player in local sports rights." Ware said that Silver King, which owns 11 stations in 10 markets, "is offering a lot more to teams" than regular affils. While NBA restrictions on national distribution will "probably prevent" games from airing on Diller's USA Network, Ware said that they "may use the Heat as the basis for other programming that would eventually air on other Silver King stations and USA." Ware: "We could develop a show with Pat Riley that would be filmed in Miami and there's no reason that couldn't be syndicated by Universal or put on USA" (HOLLYWOOD REPORTER, 12/30). BIG TIME: Diller's media empire is profiled by Phyllis Furman in the N.Y. DAILY NEWS: "Diller is the No. 1 media mogul to watch this year as he tries to scratch his way back to the top of the media business" (DAILY NEWS, 1/5).