CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
Published January 5, 1998
ROSE BOWL REVIEWS: In DC, Leonard Shapiro wrote on ABC's telecast of the Rose Bowl and said he "loved ABCs cablecam, a remote-controlled eye in the low sky that moved up and down the sideline to provide panoramic replays from a much closer angle than usual" (WASHINGTON POST, 1/3). But in N.Y., Richard Sandomir wrote that CableCam "isn't very revealing on a football field when action goes north-south and east-west, and it didn't reveal much more about play development than the standard high-angle camera does" (N.Y. TIMES, 1/2). In Toronto, Rob Longley called ABC's telecast of the Rose Bowl a "shining light both in terms of excitement and production" (TORONTO SUN, 1/5). OTHER NOTES: In N.Y., Mary Huhn wrote that ESPN magazine is one of the two "biggest bets in publishing for 1998." ESPN Senior VP/GM John Skipper "plans on doubling its initial guaranteed circulation of 350,000" (N.Y. POST, 1/2)....HBO received a 10.1 cable rating for its boxing card featuring Prince Naseem Hamed vs. Kevin Kelley, "well above" its 8.5 average boxing rating (N.Y. TIMES, 12/26).