SBD/5/Sports Media

MEDIA NOTES

          ROSE BOWL REVIEWS: In DC, Leonard Shapiro wrote on
     ABC's telecast of the Rose Bowl and said he "loved ABCs
     cablecam, a remote-controlled eye in the low sky that moved
     up and down the sideline to provide panoramic replays from a
     much closer angle than usual" (WASHINGTON POST, 1/3).  But
     in N.Y., Richard Sandomir wrote that CableCam "isn't very
     revealing on a football field when action goes north-south
     and east-west, and it didn't reveal much more about play
     development than the standard high-angle camera does" (N.Y.
     TIMES, 1/2).  In Toronto, Rob Longley called ABC's telecast
     of the Rose Bowl a "shining light both in terms of
     excitement and production" (TORONTO SUN, 1/5).
          OTHER NOTES: In N.Y., Mary Huhn wrote that ESPN
     magazine is one of the two "biggest bets in publishing for
     1998."  ESPN Senior VP/GM John Skipper "plans on doubling
     its initial guaranteed circulation of 350,000" (N.Y. POST,
     1/2)....HBO received a 10.1 cable rating for its boxing card
     featuring Prince Naseem Hamed vs. Kevin Kelley, "well above"
     its 8.5 average boxing rating (N.Y. TIMES, 12/26).

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