Ronda Rousey Stars in New Reebok Spot Reebok, J.J. Watt Roll Out New Ad Campaign Winter Classic Jerseys Channel '24-25 Season Reebok-CCM To Cease Helmet Safety Claims UFC Fighters Satisfied With Reebok Gear Reebok Important For Future UFC TV Adidas' Net Profits Rise In Q1 Companies Vie For Hockey World Cup Jerseys J.J. Watt Signs Endorsement Deal With Reebok Reebok Rolling Out New Fitness Campaign
SBD/5/Sponsorships Advertising Marketing
REEBOK TABS BERLIN CAMERON & PARTNERS FOR RUNNING CATEGORY
Published January 5, 1998
Reebok has "further expanded" its ad agency roster by naming NY-based Berlin Cameron & Partners to handle its running category, which includes shoes, apparel and equipment, according to the N.Y. TIMES. The assignment, with billings estimated "as much as" $30M, was most recently inactive. Berlin Cameron joins Reebok's "lead creative agency," MA-based Heater Advertising (N.Y. TIMES, 1/2).