Weekend Plans With Philippe Dube Company Sues Reebok Subsidiary Over Hockey Bag Reebok Launches "Live With Fire" Campaign Reebok Unveils "Rampage" Jackson Ad Campaign UFC Won't Let Jackson Wear Reebok In Cage Reebok Switches Ad Duties Back To DDB Wall Parts With Reebok, Dons Adidas Nike Profit Shrinks 18% From Umbro, Cole Haan Losses CCM Focuses On Youth Hockey Marketing Reebok Lays Off 150 Employees Worldwide
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REEBOK TABS BERLIN CAMERON & PARTNERS FOR RUNNING CATEGORY
Published January 5, 1998
Reebok has "further expanded" its ad agency roster by
naming NY-based Berlin Cameron & Partners to handle its
running category, which includes shoes, apparel and
equipment, according to the N.Y. TIMES. The assignment,
with billings estimated "as much as" $30M, was most recently
inactive. Berlin Cameron joins Reebok's "lead creative
agency," MA-based Heater Advertising (N.Y. TIMES, 1/2).
