Reebok Rolling Out New Fitness Campaign UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
REEBOK TABS BERLIN CAMERON & PARTNERS FOR RUNNING CATEGORY
Published January 5, 1998
Reebok has "further expanded" its ad agency roster by naming NY-based Berlin Cameron & Partners to handle its running category, which includes shoes, apparel and equipment, according to the N.Y. TIMES. The assignment, with billings estimated "as much as" $30M, was most recently inactive. Berlin Cameron joins Reebok's "lead creative agency," MA-based Heater Advertising (N.Y. TIMES, 1/2).