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SBD/5/Sponsorships Advertising Marketing
REEBOK TABS BERLIN CAMERON & PARTNERS FOR RUNNING CATEGORY
Published January 5, 1998
Reebok has "further expanded" its ad agency roster by naming NY-based Berlin Cameron & Partners to handle its running category, which includes shoes, apparel and equipment, according to the N.Y. TIMES. The assignment, with billings estimated "as much as" $30M, was most recently inactive. Berlin Cameron joins Reebok's "lead creative agency," MA-based Heater Advertising (N.Y. TIMES, 1/2).