Adidas Restructures Reebok Management Reebok Seeks To Blend Shopping, Fitness Reebok's Fitness Focus Paying Off Reebok Cap Measures Impacts To Athletes' Heads Weekend Plans With Philippe Dube Company Sues Reebok Subsidiary Over Hockey Bag Reebok Launches "Live With Fire" Campaign Reebok Unveils "Rampage" Jackson Ad Campaign UFC Won't Let Jackson Wear Reebok In Cage Reebok Switches Ad Duties Back To DDB
SBD/5/Sponsorships Advertising Marketing
REEBOK TABS BERLIN CAMERON & PARTNERS FOR RUNNING CATEGORY
Published January 5, 1998
Reebok has "further expanded" its ad agency roster by naming NY-based Berlin Cameron & Partners to handle its running category, which includes shoes, apparel and equipment, according to the N.Y. TIMES. The assignment, with billings estimated "as much as" $30M, was most recently inactive. Berlin Cameron joins Reebok's "lead creative agency," MA-based Heater Advertising (N.Y. TIMES, 1/2).