Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign Adidas Restructures Reebok Management Reebok Seeks To Blend Shopping, Fitness
SBD/5/Sponsorships Advertising Marketing
REEBOK TABS BERLIN CAMERON & PARTNERS FOR RUNNING CATEGORY
Published January 5, 1998
Reebok has "further expanded" its ad agency roster by naming NY-based Berlin Cameron & Partners to handle its running category, which includes shoes, apparel and equipment, according to the N.Y. TIMES. The assignment, with billings estimated "as much as" $30M, was most recently inactive. Berlin Cameron joins Reebok's "lead creative agency," MA-based Heater Advertising (N.Y. TIMES, 1/2).