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SBD/5/Sponsorships Advertising Marketing
OLYMPIC SPEEDSKATERS SLOWED IN THEIR SEARCH FOR COLD CASH
Published January 5, 1998
U.S. Olympic speedskating coach Gerard Kemkers said his team "doesn't have any cash-paying sponsors," according to USA TODAY's Tom Weir. Kemkers: "We would be happy with $100,000." Weir added the U.S. Speedskating Federation has "deals for apparel, equipment, engineering and health services, but none that gives hard cash directly to athletes." Some speedskaters get money from USOC "funding and connections to in-line skating" (USA TODAY, 1/2).