Blackmun Downplays Top Fears For Rio Games USOC Revokes Media Credentials For FloSports GoFundMe Stops Using Olympics Imagery United Unveils Olympic Film For Flights USOC Hires Kevin Penn As Chief Of Business Ops U.S. Senators Send Letter To USOC Over Zika USOC Officials Receive Six-Figure Bonuses Judge Dismisses Challenge To Team USA Ad Ban USOC Hires Dir Of Collegiate Partnerships USOC, NBC Partner On Gold Map Initiative
SBD/5/Sponsorships Advertising Marketing
OLYMPIC SPEEDSKATERS SLOWED IN THEIR SEARCH FOR COLD CASH
Published January 5, 1998
U.S. Olympic speedskating coach Gerard Kemkers said his team "doesn't have any cash-paying sponsors," according to USA TODAY's Tom Weir. Kemkers: "We would be happy with $100,000." Weir added the U.S. Speedskating Federation has "deals for apparel, equipment, engineering and health services, but none that gives hard cash directly to athletes." Some speedskaters get money from USOC "funding and connections to in-line skating" (USA TODAY, 1/2).