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OLYMPIC SPEEDSKATERS SLOWED IN THEIR SEARCH FOR COLD CASH
Published January 5, 1998
U.S. Olympic speedskating coach Gerard Kemkers said his
team "doesn't have any cash-paying sponsors," according to
USA TODAY's Tom Weir. Kemkers: "We would be happy with
$100,000." Weir added the U.S. Speedskating Federation has
"deals for apparel, equipment, engineering and health
services, but none that gives hard cash directly to
athletes." Some speedskaters get money from USOC "funding
and connections to in-line skating" (USA TODAY, 1/2).




