SBD/5/Sponsorships Advertising Marketing

OLYMPIC SPEEDSKATERS SLOWED IN THEIR SEARCH FOR COLD CASH

          U.S. Olympic speedskating coach Gerard Kemkers said his
     team "doesn't have any cash-paying sponsors," according to
     USA TODAY's Tom Weir.  Kemkers: "We would be happy with
     $100,000."  Weir added the U.S. Speedskating Federation has
     "deals for apparel, equipment, engineering and health
     services, but none that gives hard cash directly to
     athletes."  Some speedskaters get money from USOC "funding
     and connections to in-line skating" (USA TODAY, 1/2).

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