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SBD/5/Sponsorships Advertising Marketing
N.Y./N.J. TEAMS WANT THE FULL SCOOP ON WHO BEATS THE WIZ
Published January 5, 1998
The Knicks, Rangers and Mets "all expressed concern" about the "roughly" $10M in advertising that "could go up in smoke because of the financial troubles" at NJ-based Nobody Beats the Wiz, according to Richard Wilner of the N.Y. POST. Wilner wrote that the teams "sought some reassurance from the troubled" chain about its sponsor deals, "but came away empty-handed." Nobody Beats the Wiz's Restructuring Officer Richard Sebastio: "We have an extremely limited budget for advertising over the next four weeks and no commitments or decisions have been made." Wilner added that the area teams are "mobilizing to line up possible replacement advertisers" should the Wiz, not return (N.Y. POST, 12/23).