Nats' Lerner Seized Opportunity With Scherzer Cowboys' Jones Family Donating $10.65M To Arkansas Nats, Scherzer Deal Includes $105M Deferral Bright Nike Apparel Turns Heads At Aussie Open Nationals Go For Broke With Scherzer Signing Nike Breaks Out Bright Colors At Aussie Open Univ. Of Florida Extends Nike Deal Through '24 Nike's Coin Toss Ad Goes Viral On Twitter BioSteel Sports Drink To Make U.S. Foray Will Big Events Return To AT&T Stadium?
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SBD/5/Sponsorships Advertising Marketing
Published January 5, 1998
Among BUSINESS WEEK's "Products to Watch" in '98 is Tiger Woods' new Nike golf apparel line, with shirts, shorts and hats to roll out this spring. A national campaign begins in March (BUSINESS WEEK, 1/12 issue)....At the FedEx Orange Bowl, Terry Pledger won $1M in a Gillette-sponsored pregame contest by throwing a football ten yards through a 30-inch circular target. Pledger became Gillette's first winner in 16 competitions since '93 (ST. PETERSBURG TIMES, 1/3)....Emmitt Smith is featured in a new Right Guard ad campaign which debuted during the Orange Bowl. Smith, on using the deodorant: "There were times when we (the Cowboys) stunk up the field so bad we needed something to get rid of the odor" (DALLAS MORNING NEWS, 1/1)....USA TODAY's Elizabeth Snead looked at "what's truly hip and happening for '98." Among what's "Out" for '98 was Nike and women's basketball, while adidas and women's soccer were "In" for '98 (Elizabeth Snead, USA TODAY, 12/31).