SBD/5/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Among BUSINESS WEEK's "Products to Watch" in '98 is
     Tiger Woods' new Nike golf apparel line, with shirts, shorts
     and hats to roll out this spring.  A national campaign
     begins in March (BUSINESS WEEK, 1/12 issue)....At the FedEx
     Orange Bowl, Terry Pledger won $1M in a Gillette-sponsored
     pregame contest by throwing a football ten yards through a
     30-inch circular target.  Pledger became Gillette's first
     winner in 16 competitions since '93 (ST. PETERSBURG TIMES,
     1/3)....Emmitt Smith is featured in a new Right Guard ad
     campaign which debuted during the Orange Bowl.  Smith, on
     using the deodorant: "There were times when we (the Cowboys)
     stunk up the field so bad we needed something to get rid of
     the odor" (DALLAS MORNING NEWS, 1/1)....USA TODAY's
     Elizabeth Snead looked at "what's truly hip and happening
     for '98."  Among what's "Out" for '98 was Nike and women's
     basketball, while adidas and women's soccer were "In" for
     '98 (Elizabeth Snead, USA TODAY, 12/31).

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