Nike Files Flurry Of Tech Patent Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Adidas, Under Armour Inch Closer To Nike Westbrook Being Groomed By Jordan Brand Nationals Could Install Video Screens Outside Park Elliott, Prescott Bookend Top Five In Jersey Sales Ronaldo Signs Lifetime Deal With Nike Nike's Boston Effort Heavy On Celts' Thomas Bryant Picks "Day of Death" Theme For Shoe Launch
SBD/5/Sponsorships Advertising Marketing
Published January 5, 1998
Among BUSINESS WEEK's "Products to Watch" in '98 is Tiger Woods' new Nike golf apparel line, with shirts, shorts and hats to roll out this spring. A national campaign begins in March (BUSINESS WEEK, 1/12 issue)....At the FedEx Orange Bowl, Terry Pledger won $1M in a Gillette-sponsored pregame contest by throwing a football ten yards through a 30-inch circular target. Pledger became Gillette's first winner in 16 competitions since '93 (ST. PETERSBURG TIMES, 1/3)....Emmitt Smith is featured in a new Right Guard ad campaign which debuted during the Orange Bowl. Smith, on using the deodorant: "There were times when we (the Cowboys) stunk up the field so bad we needed something to get rid of the odor" (DALLAS MORNING NEWS, 1/1)....USA TODAY's Elizabeth Snead looked at "what's truly hip and happening for '98." Among what's "Out" for '98 was Nike and women's basketball, while adidas and women's soccer were "In" for '98 (Elizabeth Snead, USA TODAY, 12/31).