Manziel Signs Multiyear Deal With Nike Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret U.S. Soccer Reveals World Cup Jerseys Wichita State Gets Better Nike Deal Nike Sponsored Every Olympic Hockey Team Nike At Center Of Latest USATF Controversy Cowboys Hit 25 Years Under Jerry Jones Cowboys Name Developers For New HQs Tennessee Ready For Switch To Nike
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SBD/5/Sponsorships Advertising Marketing
Published January 5, 1998
Among BUSINESS WEEK's "Products to Watch" in '98 is Tiger Woods' new Nike golf apparel line, with shirts, shorts and hats to roll out this spring. A national campaign begins in March (BUSINESS WEEK, 1/12 issue)....At the FedEx Orange Bowl, Terry Pledger won $1M in a Gillette-sponsored pregame contest by throwing a football ten yards through a 30-inch circular target. Pledger became Gillette's first winner in 16 competitions since '93 (ST. PETERSBURG TIMES, 1/3)....Emmitt Smith is featured in a new Right Guard ad campaign which debuted during the Orange Bowl. Smith, on using the deodorant: "There were times when we (the Cowboys) stunk up the field so bad we needed something to get rid of the odor" (DALLAS MORNING NEWS, 1/1)....USA TODAY's Elizabeth Snead looked at "what's truly hip and happening for '98." Among what's "Out" for '98 was Nike and women's basketball, while adidas and women's soccer were "In" for '98 (Elizabeth Snead, USA TODAY, 12/31).