Orlando City Venue Privately Funded ESPN's Ley, Schaap Praised FIFA Coverage SEC To Pay Out $435M In Revenues DraftKings To Sponsor Belmont Stakes NLL Swarm Moving To Atlanta Area Blatter Re-Elected FIFA President Braves Sign Delaware North For New Ballpark Bulls Brass Parts Ways With Thibodeau Blatter Wins Fifth Term As FIFA President Warriors-Rockets Gets Big Viewership For ESPN
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
INSIGHT'S COPPER BOWL SPONSORSHIP NOT A FAN FAVORITE?
Published January 5, 1998
AZ-based Insight Enterprises "has absorbed its share of barbs in the media, and jabs from the public" for renaming the Copper Bowl the Insight.com Bowl, according to Russ Wiles of the ARIZONA REPUBLIC. But Insight Chair Eric Crown defended the deal and said his company's sponsorship keeps the bowl "financially viable beyond 2000," as Insight will pay "roughly" $1M a year for approximately five years. With the deal, Insight has two goals: increase its brand-name exposure on a national scale and to boost awareness of its Internet retailing channel (ARIZONA REPUBLIC, 12/27).