SBD/5/Sponsorships Advertising Marketing

INSIGHT'S COPPER BOWL SPONSORSHIP NOT A FAN FAVORITE?

          AZ-based Insight Enterprises "has absorbed its share of
     barbs in the media, and jabs from the public" for renaming
     the Copper Bowl the Insight.com Bowl, according to Russ
     Wiles of the ARIZONA REPUBLIC.  But Insight Chair Eric Crown
     defended the deal and said his company's sponsorship keeps
     the bowl "financially viable beyond 2000," as Insight will
     pay "roughly" $1M a year for approximately five years.  With
     the deal, Insight has two goals: increase its brand-name
     exposure on a national scale and to boost awareness of its
     Internet retailing channel (ARIZONA REPUBLIC, 12/27).

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