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FLEETCENTER AIMS FOR A COLD BUD FRESH OUT OF THE GARDEN

          With the demolition of the old Boston Garden set to
     begin next month, FleetCenter execs want to move the "cash-
     generating" Budweiser billboard that has been mounted to the
     side of the Garden for decades to their building, according
     to Tina Cassidy of the BOSTON GLOBE.  But, city officials
     "aren't so sure" they like the idea of the 147-x-35-foot
     sign put in front of the FleetCenter's "more modern facade."

     Boston Redevelopment Authority spokesperson Kelley Quinn,
     said it "would be interested in going through a design
     review so the sign could be attractively put on." 
     FleetCenter CEO Richard Krezwick "declined to disclose" the
     terms of the signage agreement with A-B, but Cassidy wrote
     that the sign is "estimated to generate about $25,000 a
     month in revenue" (Tina Cassidy, BOSTON GLOBE, 1/3).

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