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FLEETCENTER AIMS FOR A COLD BUD FRESH OUT OF THE GARDEN
Published January 5, 1998
With the demolition of the old Boston Garden set to begin next month, FleetCenter execs want to move the "cash- generating" Budweiser billboard that has been mounted to the side of the Garden for decades to their building, according to Tina Cassidy of the BOSTON GLOBE. But, city officials "aren't so sure" they like the idea of the 147-x-35-foot sign put in front of the FleetCenter's "more modern facade." Boston Redevelopment Authority spokesperson Kelley Quinn, said it "would be interested in going through a design review so the sign could be attractively put on." FleetCenter CEO Richard Krezwick "declined to disclose" the terms of the signage agreement with A-B, but Cassidy wrote that the sign is "estimated to generate about $25,000 a month in revenue" (Tina Cassidy, BOSTON GLOBE, 1/3).