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DALLAS AREA SPORTS ENTITIES TEAM UP ON SEAT PROMO
Published January 5, 1998
Five of Dallas' sports organizations have formed a coalition to offer "ticket packages and promote tourism" in the area, according to Mede Nix of the FT. WORTH STAR- TELEGRAM. The program includes Lone Star Park, the Rangers, Mavs, Stars and the Texas Motor Speedway. The group, Sports Entertainment Advisory Committee, will "kick off the effort" with a promotion called the "Ultimate Ticket," which offers four seats to a Mavs game, a Stars game, the Coca-Cola 300 and the Texas Turf Challenge at Lone Star Park. The "Ultimate Ticket" will cost $259, or $75 less than the cost to each event if purchased separately. The Rangers are not participating in the first offer because it has its own spring promo (FT. WORTH STAR-TELEGRAM, 12/22).