SBD/5/Events Attractions

DALLAS AREA SPORTS ENTITIES TEAM UP ON SEAT PROMO

          Five of Dallas' sports organizations have formed a
     coalition to offer "ticket packages and promote tourism" in
     the area, according to Mede Nix of the FT. WORTH STAR-
     TELEGRAM.  The program includes Lone Star Park, the Rangers,
     Mavs, Stars and the Texas Motor Speedway.  The group, Sports
     Entertainment Advisory Committee, will "kick off the effort"
     with a promotion called the "Ultimate Ticket," which offers
     four seats to a Mavs game, a Stars game, the Coca-Cola 300
     and the Texas Turf Challenge at Lone Star Park.  The
     "Ultimate Ticket" will cost $259, or $75 less than the cost
     to each event if purchased separately.  The Rangers are not
     participating in the first offer because it has its own
     spring promo (FT. WORTH STAR-TELEGRAM, 12/22).

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