Blackhawks' Local Audience Helping National Nets Oral-B Inks Deal With Ryan Newman Roddick Will Co-Host FS1 Flagship Program Media Notes NHL Franchise Notes Danica Shoots Go Daddy Spot In Charlotte Gym Finebaum Signs With ESPN, SEC Network Audience For NBA Conf. Semis Down ESPN Layoffs Reportedly In "Low Hundreds" Bruton Smith Backs Off CMS Threat
Upcoming Conferences and Events
SBD/30/Sports Media
PUBLISHING NEWS & NOTES: NHL JOINS THE FUN WITH TOTAL SPORTS
Published January 30, 1998
The NHL has licensed Total Sports to produce "Total
Hockey," a comprehensive hockey encyclopedia. The book will
contain complete playing records of every player in league
history. It will be co-published with KC-based Andrews
McMeel Publishing, and is expected to run around 1,600
pages. Look for "Total Hockey" this September (NHL).
NOTES: The Source plans to launch a sports title in
September called The Source Sports, which "will also have an
urban hiphop orientation" (MEDIAWEEK, 1/26)....Two new books
on NASCAR: Ballantine publishes "Wide Open: Days and Nights
On the NASCAR Tour" by ESPN Magazine's Shaun Assael, while
Wiley Books has released "The NASCAR Way: The Business That
Drives The Sport," by Robert Hagstrom (THE DAILY).




