AT&T Reaches Deal To Acquire Time Warner For $85B Comscore Rankings See ESPN Post Largest Margin ESPN Returns To Top Of ComScore Rankings Broussard Latest ESPN Personality Leaving For FS1 ESPN's "College GameDay" Teams With Snapchat Hill, Smith Ready For "SportsCenter" Profile Bump Hill, Smith To Co-Anchor "SportsCenter" ESPN Earns Strong 5.8 Rating For NL Wild Card John Kruk, ESPN Agree To Part Ways MLB Game Viewership Lower On ESPN
SBD/30/Sponsorships Advertising Marketing
Published January 30, 1998
Dennis Crawford from Cleveland, TN, will compete in Hershey's Million Dollar Kick at Sunday's Pro Bowl. Crawford, 32, can win $1M if he connects on a 35-yard field goal (Hershey's)....In L.A., Denise Gellene reported that the Marlboro billboard in 3Com Park "picked up more than 30 seconds of free air time" during the NFC Championship Game. The exposure gave Marlboro free commercial time worth more than $600,000. Gellene added that the Marlboro signs were recently moved to less visible areas at 3Com after the May '95 agreement between the U.S. government and the tobacco industry (L.A. TIMES, 1/29)....The PBA will kick off the first ad campaign in its 40-year history this weekend with a 30-second spot, created by Partners & Shevack, N.Y., to be seen Sunday on ESPN (PBA)....Zucker Sports Management negotiated an AT&T endorsement deal for U.S. women's hockey goalie Sarah Tueting (CHICAGO TRIBUNE, 1/30)....Merrill Lynch downgraded Callaway Golf after the company reported lower 4Q earnings of $.34/share versus $.36/share last year. shares of Callaway stock fell 3 3/16 yesterday to close at 27 1/8 on the NYSE, a 10.5% decline ("NBR," 1/29).