Dennis Crawford from Cleveland, TN, will compete in
Hershey's Million Dollar Kick at Sunday's Pro Bowl.
Crawford, 32, can win $1M if he connects on a 35-yard field
goal (Hershey's)....In L.A., Denise Gellene reported that
the Marlboro billboard in 3Com Park "picked up more than 30
seconds of free air time" during the NFC Championship Game.
The exposure gave Marlboro free commercial time worth more
than $600,000. Gellene added that the Marlboro signs were
recently moved to less visible areas at 3Com after the May
'95 agreement between the U.S. government and the tobacco
industry (L.A. TIMES, 1/29)....The PBA will kick off the
first ad campaign in its 40-year history this weekend with a
30-second spot, created by Partners & Shevack, N.Y., to be
seen Sunday on ESPN (PBA)....Zucker Sports Management
negotiated an AT&T endorsement deal for U.S. women's hockey
goalie Sarah Tueting (CHICAGO TRIBUNE, 1/30)....Merrill
Lynch downgraded Callaway Golf after the company reported
lower 4Q earnings of $.34/share versus $.36/share last year.
shares of Callaway stock fell 3 3/16 yesterday to close at
27 1/8 on the NYSE, a 10.5% decline ("NBR," 1/29).
