COCA-COLA: THEY WANT THEY WORLD CUP AND THEY WANT IT NOW!

          FIFA and Coca-Cola announced an eight-year partnership
     deal through 2006, which includes sponsorship of the 2002
     and 2006 World Cups and other FIFA events and programs.  The
     deal, which also consists of the FIFA Women's World Cup and
     FIFA Confederations Cup, marks the first time a sponsor has
     extended its FIFA partnership for more than a four-year
     term.  The package includes traditional sponsor rights,
     including advertising, promos and trademark presence, and it
     also enables Coca-Cola to conduct programs around the soccer
     events (Coca-Cola).  The WALL STREET JOURNAL puts the deal
     at $80M over eight years (WALL STREET JOURNAL, 1/30).