SBD/30/Leagues Governing Bodies

NEW SURVEY SHOWS THAT CANADIANS STILL HOLD CFL NEAR AND DEAR

          Results of a new survey show that "more Canadians are
     becoming football fans," but don't want the NFL in Canada
     "if it spells the end of" the CFL, according to Dan Ralph of
     the Toronto GLOBE & MAIL.  The Gallup Poll, which carries a
     margin of error of +/- 3%, surveyed 1,006 Canadians who
     follow pro football.  Of those surveyed, 18% "don't want the
     NFL in Canada" at all, 12% want it only if it coexists with
     the CFL, and 8% want the NFL "even if it meant the demise"
     of the CFL.  A "resounding" 62% said they "didn't care."  In
     terms of interest, 21% of respondents said that they follow
     the NFL, "up from" 11% in '90.  Fifty-nine percent of NFL
     supporters "also follow the CFL," while 63% of CFL fans
     "keep tabs on" the NFL (Toronto GLOBE & MAIL, 1/30).   

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