SBD/30/Franchises

OH CANADA! BLUE JAYS LOSING MONEY JUST BY LIVING UP NORTH

          The Blue Jays "lost an estimated" C$30M in '97, and
     Larry Millson of the Toronto GLOBE & MAIL writes that "it
     had more to do with the falling Canadian dollar than their
     losing record and stagnant attendance."  About C$20M of the
     losses "can be attributed to the difference between the U.S.
     and Canadian dollars."  While the Jays do not reveal their
     losses or profits publicly, they "do acknowledge" that the
     "weak" Canadian dollar "hurts their bottom line."  Millson:
     "The problem is that most of the Blue Jays' expenses are
     paid in U.S. money, including a player payroll that is about
     $50 million (U.S.), and most of their revenue is in Canadian
     dollars" (Larry Millson, Toronto GLOBE & MAIL, 1/30).

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Franchises, Toronto Blue Jays

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