SBD/29/Sports Industrialists

LIPINSKI AND GUMBEL IN THE PAIRS? SKATER ON "PUBLIC EYE"

          TARA LIPINSKI was featured on CBS' "Public Eye with
     Bryant Gumbel."  Gumbel called Lipinski and MICHELLE KWAN
     "the new hot rivals in figure skating."  Lipinski: "There is
     no rivalry.  We're just going for the same dream" (1/28). 
     Kwan and Lipinski were the subject of "ET"'s Cover Story. 
     Bob Goen noted that both endorse Campbell's Soup and Kwan
     has deals with United Airlines and Yoplait Yogurt.  Lipinski
     reps Donna Karan and Barbie dolls.  Goen: "Add a gold medal
     and the stakes get really high" ("ET," 1/28).

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