MLB, PINK Launch Latest Branded Apparel Chevy Launching Campaign Around ManU Deal Classified Advertisements Verizon Makes IndyCar Sponsorship Official NFL Teams Splurge In Free Agency ESPN's Wildhack Talks Fowler Double Duty BoSox To Implement Dynamic Pricing For Tickets A's Look Forward To New Spring Training Digs A-10 Says Not So Fast To ACC's Barclays Hopes Zaninovich Tapped As Pac-12 Deputy Commish
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TBS has promoted STEVE HEYER to President & CEO. Heyer was formerly President of TBS' Worldwide Sales, Marketing, Distribution and Int'l Networks Group. He will retain those duties and add "responsibility for the company's cost side" (VARIETY, 1/29)....Texas Motor Speedway (TMS) has named MICHAEL CARRANCEJIE VP/Real Estate and Sales. He had been VP/Real Estate (TMS)....Pro Player announced the following moves: JASON CAMP joins as Promotions Manager; ANTHONY GIARDINA was named Associate Marketing Manager; and PAUL LONGO was named Associate Merchandise Manager; STEPHANY GREENE was named Merchandising Manager & Designer; and LISA DEMARKIS was promoted to Merchandising Manager (Pro Player).
TARA LIPINSKI was featured on CBS' "Public Eye with Bryant Gumbel." Gumbel called Lipinski and MICHELLE KWAN "the new hot rivals in figure skating." Lipinski: "There is no rivalry. We're just going for the same dream" (1/28). Kwan and Lipinski were the subject of "ET"'s Cover Story. Bob Goen noted that both endorse Campbell's Soup and Kwan has deals with United Airlines and Yoplait Yogurt. Lipinski reps Donna Karan and Barbie dolls. Goen: "Add a gold medal and the stakes get really high" ("ET," 1/28).
PATRICK EWING will participate in the '98 NBA TeamUp Celebration as part of the NBA All-Star Weekend. KOBE BRYANT, TIM DUNCAN, and WNBA players SHERYL SWOOPES and NIKKI McCRAY will also join in the festivities (NBAE). The TeamUp broadcast will be co-produced by RUDY CREW JR., the eldest son of NYC Schools Chancellor RUDY CREW (DAILY NEWS, 1/29)....YASMINE BLEETH of "Baywatch" will be the female lead in the upcoming Universal project "BASEketball." The film, based on a sport created by "Airplane!" director DAVID ZUCKER which combines basketball and baseball "with all the running taken out of the game," will also feature cameos by BOB COSTAS and AL MICHAELS (REUTERS/VARIETY, 1/29).