TBS has promoted STEVE HEYER to President & CEO.  Heyer
     was formerly President of TBS' Worldwide Sales, Marketing,
     Distribution and Int'l Networks Group.  He will retain those
     duties and add "responsibility for the company's cost side"
     (VARIETY, 1/29)....Texas Motor Speedway (TMS) has named
     MICHAEL CARRANCEJIE VP/Real Estate and Sales.  He had been
     VP/Real Estate (TMS)....Pro Player announced the following
     moves: JASON CAMP joins as Promotions Manager; ANTHONY
     GIARDINA was named Associate Marketing Manager; and PAUL
     LONGO was named Associate Merchandise Manager; STEPHANY
     GREENE was named Merchandising Manager & Designer; and LISA
     DEMARKIS was promoted to Merchandising Manager (Pro Player).

          TARA LIPINSKI was featured on CBS' "Public Eye with
     Bryant Gumbel."  Gumbel called Lipinski and MICHELLE KWAN
     "the new hot rivals in figure skating."  Lipinski: "There is
     no rivalry.  We're just going for the same dream" (1/28). 
     Kwan and Lipinski were the subject of "ET"'s Cover Story. 
     Bob Goen noted that both endorse Campbell's Soup and Kwan
     has deals with United Airlines and Yoplait Yogurt.  Lipinski
     reps Donna Karan and Barbie dolls.  Goen: "Add a gold medal
     and the stakes get really high" ("ET," 1/28).

          PATRICK EWING will participate in the '98 NBA TeamUp
     Celebration as part of the NBA All-Star Weekend.  KOBE
     BRYANT, TIM DUNCAN, and WNBA players SHERYL SWOOPES and
     NIKKI McCRAY will also join in the festivities (NBAE).  The
     TeamUp broadcast will be co-produced by RUDY CREW JR., the
     eldest son of NYC Schools Chancellor RUDY CREW (DAILY NEWS,
     1/29)....YASMINE BLEETH of "Baywatch" will be the female
     lead in the upcoming Universal project "BASEketball."  The
     film, based on a sport created by "Airplane!" director DAVID
     ZUCKER which combines basketball and baseball "with all the
     running taken out of the game," will also feature cameos by
     BOB COSTAS and AL MICHAELS (REUTERS/VARIETY, 1/29).