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SBD/29/Sponsorships Advertising Marketing
MIGRAINE COULD EQUAL SPONSORSHIP GAIN FOR SUPER BOWL MVP
Published January 29, 1998
Super Bowl MVP Terrell Davis has attracted "interest from at least two drug companies that want him to be a spokesman for their migraine medications," according to an AP reports in the CHARLOTTE OBSERVER. Davis' agent Neil Schwartz wouldn't say whether any companies called him, but Novartis Pharmaceuticals and Bristol-Meyers Squibb "said they're interested" (AP/CHARLOTTE OBSERVER, 1/29). ISI Exec VP Steve Rosner, on Davis' endorsement potential: "The challenge of Davis' representatives is to get his name out there more and not let it dry up at this point. He can go regional and he can go national. ... This is his opportunity to break out. It may not be immediate. It might take six months. It might take a year" (AP/DETROIT NEWS, 1/29).