SBD/29/Sponsorships Advertising Marketing

MIGRAINE COULD EQUAL SPONSORSHIP GAIN FOR SUPER BOWL MVP

          Super Bowl MVP Terrell Davis has attracted "interest
     from at least two drug companies that want him to be a
     spokesman for their migraine medications," according to an
     AP reports in the CHARLOTTE OBSERVER.  Davis' agent Neil
     Schwartz wouldn't say whether any companies called him, but
     Novartis Pharmaceuticals and Bristol-Meyers Squibb "said
     they're interested" (AP/CHARLOTTE OBSERVER, 1/29).  ISI Exec
     VP Steve Rosner, on Davis' endorsement potential: "The
     challenge of Davis' representatives is to get his name out
     there more and not let it dry up at this point.  He can go
     regional and he can go national. ... This is his opportunity
     to break out.  It may not be immediate.  It might take six
     months.  It might take a year" (AP/DETROIT NEWS, 1/29).

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