Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon WME-IMG Expanding Its Chinese Business Nike Will Maintain Sharapova Partnership IMG Reups With Univ. Of Oregon Ben Simmons Signs With Nike, Considered Adidas Battle Between Nike, Under Armour Heats Up Dellavedova To Get Signature Shoe Nike Seeks To Stop Runner From Wearing New Balance Colorado, Nike Talking Apparel Deal Extension
SBD/29/Sponsorships Advertising Marketing
Published January 29, 1998
The L.A. TIMES' Business section runs a special on last weekend's Super Bowl ads today, which includes interviews with creative directors, marketing experts, and the general public on their opinions of the ads (L.A. TIMES, 1/29)....NV sports books took in a record $77.2M in Super Bowl bets "but barely managed to make money." The 133 legal books won $472,033, 0.6% of the total wagered (USA TODAY, 1/29). ...Jelena Dokic, a 14-year-old Australian tennis player, was featured in the MELBOURNE AGE. Dokic already has sponsorship deals with Nike and Prince, while IMG and Advantage Int'l are negotiating with her father, Damire, about her future management (AGE, 1/29)....UNC-Charlotte men's basketball coach Melvin Watkins signed a multi-year contract with NC-based Hawk Sports Management (Hawk).