Nike Uses Davis For ASG Weekend "Equality" Ads Nike Launches Equality Initiative WME-IMG To Form Political Action Committee Georgia Deal With IMG, JMI Worth $152M Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves WME-IMG's Liddell Leaves Agency To Join Trump Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release
SBD/29/Sponsorships Advertising Marketing
Published January 29, 1998
The L.A. TIMES' Business section runs a special on last weekend's Super Bowl ads today, which includes interviews with creative directors, marketing experts, and the general public on their opinions of the ads (L.A. TIMES, 1/29)....NV sports books took in a record $77.2M in Super Bowl bets "but barely managed to make money." The 133 legal books won $472,033, 0.6% of the total wagered (USA TODAY, 1/29). ...Jelena Dokic, a 14-year-old Australian tennis player, was featured in the MELBOURNE AGE. Dokic already has sponsorship deals with Nike and Prince, while IMG and Advantage Int'l are negotiating with her father, Damire, about her future management (AGE, 1/29)....UNC-Charlotte men's basketball coach Melvin Watkins signed a multi-year contract with NC-based Hawk Sports Management (Hawk).