New Nike Spot Highlights LeBron's Game 7 Block Stewart-Haas Signs Apparel Deal With Nike UFC Canada Boss Tom Wright Let Go Porzingis Expands On Potential Adidas Deal Michigan, Nike Unveil Jumpman Basketball Uniforms Nike's LeBron, Durant Shoes Sales Sagging Nike Shows Jump In Quarterly Sales Could Nike Golf Apparel Presence Increase? Portland To Host Phil Knight Invitational Tourney Oregon-Nebraska Highlights Nike-Adidas Battle
SBD/29/Sponsorships Advertising Marketing
Published January 29, 1998
The L.A. TIMES' Business section runs a special on last weekend's Super Bowl ads today, which includes interviews with creative directors, marketing experts, and the general public on their opinions of the ads (L.A. TIMES, 1/29)....NV sports books took in a record $77.2M in Super Bowl bets "but barely managed to make money." The 133 legal books won $472,033, 0.6% of the total wagered (USA TODAY, 1/29). ...Jelena Dokic, a 14-year-old Australian tennis player, was featured in the MELBOURNE AGE. Dokic already has sponsorship deals with Nike and Prince, while IMG and Advantage Int'l are negotiating with her father, Damire, about her future management (AGE, 1/29)....UNC-Charlotte men's basketball coach Melvin Watkins signed a multi-year contract with NC-based Hawk Sports Management (Hawk).