Nike Reports Relatively Strong Q2 Brooke Henderson Signs With WME-IMG MJ Leads eBay Athlete Merch Sales Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Bouchard's Nike Contract Nearing Expiration Hunter Nickell Departing IMG College Arizona State Expected To Switch To Adidas Nike Unveils Kyrie Irving Signature Shoe IMG To Cut Workforce By 3%
SBD/29/Sponsorships Advertising Marketing
Published January 29, 1998
The L.A. TIMES' Business section runs a special on last weekend's Super Bowl ads today, which includes interviews with creative directors, marketing experts, and the general public on their opinions of the ads (L.A. TIMES, 1/29)....NV sports books took in a record $77.2M in Super Bowl bets "but barely managed to make money." The 133 legal books won $472,033, 0.6% of the total wagered (USA TODAY, 1/29). ...Jelena Dokic, a 14-year-old Australian tennis player, was featured in the MELBOURNE AGE. Dokic already has sponsorship deals with Nike and Prince, while IMG and Advantage Int'l are negotiating with her father, Damire, about her future management (AGE, 1/29)....UNC-Charlotte men's basketball coach Melvin Watkins signed a multi-year contract with NC-based Hawk Sports Management (Hawk).