Nike, USATF Sign 23-Year Extension ESPN To Air Klitschko Title Bout Illinois Athletics, Nike Unveil New Look App Review: Nike+ Running For iPhone WME Plans To Cut $151M Out Of IMG WME Plans To Cut $151M In Costs Out Of IMG Illinois Set To Unveil Rebrand Results Nike Supporting Athletes In USATF Dispute Nike Still Selling Woods' Masters Garb Hershey, USATF Sign Seven-Year Deal
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SBD/29/Sponsorships Advertising Marketing
Published January 29, 1998
The L.A. TIMES' Business section runs a special on last weekend's Super Bowl ads today, which includes interviews with creative directors, marketing experts, and the general public on their opinions of the ads (L.A. TIMES, 1/29)....NV sports books took in a record $77.2M in Super Bowl bets "but barely managed to make money." The 133 legal books won $472,033, 0.6% of the total wagered (USA TODAY, 1/29). ...Jelena Dokic, a 14-year-old Australian tennis player, was featured in the MELBOURNE AGE. Dokic already has sponsorship deals with Nike and Prince, while IMG and Advantage Int'l are negotiating with her father, Damire, about her future management (AGE, 1/29)....UNC-Charlotte men's basketball coach Melvin Watkins signed a multi-year contract with NC-based Hawk Sports Management (Hawk).