MARKETPLACE ROUND-UP

          The L.A. TIMES' Business section runs a special on last
     weekend's Super Bowl ads today, which includes interviews
     with  creative directors, marketing experts, and the general
     public on their opinions of the ads (L.A. TIMES, 1/29)....NV
     sports books took in a record $77.2M in Super Bowl bets "but
     barely managed to make money."  The 133 legal books won
     $472,033, 0.6% of the total wagered (USA TODAY, 1/29).
     ...Jelena Dokic, a 14-year-old Australian tennis player, was
     featured in the MELBOURNE AGE.  Dokic already has
     sponsorship deals with Nike and Prince, while IMG and
     Advantage Int'l are negotiating with her father, Damire,
     about her future management (AGE, 1/29)....UNC-Charlotte
     men's basketball coach Melvin Watkins signed a multi-year
     contract with NC-based Hawk Sports Management (Hawk).