"SNF" Leads Primetime For Fourth Time ESPN Wins Best In Sports Media ESPN Wins Best In Sports Television ESPN Digital Wins Best In Digital Sports Media ABC Gets Strong Overnight For Rockets-Clips Simmons Done Making ESPN Appearances Theories Swirling Around Simmons' ESPN Exit ESPN Promotes Magnus, Schell, Durant "SportsCenter" Transforms Into "Tomorrowland" ABC Gets NFL Wild Card Simulcast
Upcoming Conferences and Events
SBD/29/Sponsorships Advertising Marketing
INTERSPORT GOES IN-HOUSE WITH ARENA FOOTBALL LEAGUE
Published January 29, 1998
IL-based Intersport has been named the official sponsorship sales and TV production arm of the Arena Football League and will work to secure national sponsorship and advertising opportunities as well as create and produce specialized programming. The AFL is set to announce a 21- game TV schedule on ESPN/ESPN2 with the league's title game, Arena Bowl XII, shown live on ABC on August 23 (Intersport).