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SBD/29/Sponsorships Advertising Marketing
INTERSPORT GOES IN-HOUSE WITH ARENA FOOTBALL LEAGUE
Published January 29, 1998
IL-based Intersport has been named the official sponsorship sales and TV production arm of the Arena Football League and will work to secure national sponsorship and advertising opportunities as well as create and produce specialized programming. The AFL is set to announce a 21- game TV schedule on ESPN/ESPN2 with the league's title game, Arena Bowl XII, shown live on ABC on August 23 (Intersport).