SBD / 29 / INTERSPORT GOES IN-HOUSE WITH ARENA FOOTBALL LEAGUE

SBD/29/Sponsorships Advertising Marketing

INTERSPORT GOES IN-HOUSE WITH ARENA FOOTBALL LEAGUE

Published January 29, 1998

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          IL-based Intersport has been named the official
     sponsorship sales and TV production arm of the Arena
     Football League and will work to secure national sponsorship
     and advertising opportunities as well as create and produce
     specialized programming.  The AFL is set to announce a 21-
     game TV schedule on ESPN/ESPN2 with the league's title game,
     Arena Bowl XII, shown live on ABC on August 23 (Intersport).
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