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SBD/29/Sponsorships Advertising Marketing
BLAZERS RANK COORS HIGH ON THEIR (SPONSORSHIP) TOTEM POLL
Published January 29, 1998
The OR Arena Corp. and the Blazers announced a five- year sponsorship deal with Coors, through the unveiling of the new "Coors Rocks Portland" media totem located on the main concourse of the Rose Garden. In addition to the media totem advertising, plans call for the "Coors Rocks Portland" message to be featured in print, radio and outdoor ads. Coors joins Coca-Cola, Panasonic and Visa as totem sponsors. Terms were not disclosed (Blazers). Coca-Cola and Panasonic paid a reported $395,000 per-year for ad rights, while Visa USA is believed to pay somewhat less up-front (THE DAILY).